Imariaba Igunbor

● Developed and coordinated multi-channel marketing campaigns across LinkedIn, Facebook, TikTok, and other digital platforms to expand brand awareness, reach targeted customer segments, and generate prospective client interest.

● Identified geographic markets and customer segments with increased demand for property-related services, including communities affected by flooding, fire, water damage, and other property challenges, and tailored outreach strategies to connect prospective clients with relevant services.

● Supported customer acquisition and sales initiatives by engaging prospective clients, assessing property needs, communicating available service solutions, and cultivating relationships throughout the customer journey.

● Marketed renovated residential properties by developing digital listings, communicating property improvements and value propositions, promoting available homes across online platforms, and responding to prospective-buyer inquiries.

● Contributed to startup process improvements by evaluating customer-response workflows, supporting staffing initiatives, and helping implement more efficient approaches for managing incoming inquiries and prospective clients.

● Supported B2B and direct-to-consumer marketing and customer operations, responding to inquiries, reviewing orders for accuracy, addressing product concerns, and recommending appropriate alternatives based on customer and business needs.

● Developed working knowledge of the company’s athletic product portfolio—including racquets, footwear, apparel, and related equipment—to support product communication and marketing efforts across individual and business customers.

● Collaborated with members of the marketing team on day-to-day initiatives, including website content and design support, while gaining exposure to athlete-focused product marketing and promotional activities.

● Participated in recurring meetings with company leadership, including the CEO, to discuss current business and marketing activities and gain exposure to broader organizational priorities.

● Conducted competitive market research across multiple neighboring properties, evaluating pricing, promotions, amenities, marketing approaches, and leasing strategies; compiled findings into competitive analysis reports that informed new approaches to property marketing and leasing.

● Drove leasing activity by conducting property tours, identifying prospective residents’ needs, and presenting unit features, amenities, and value propositions to support occupancy and conversion goals.

● Managed relationships with prospective and current residents, addressing inquiries and concerns and coordinating with maintenance teams to resolve service issues and support resident satisfaction and retention.

● Prepared and processed lease agreements and supporting documentation, guiding prospective residents from initial inquiry through lease execution.

● Entrusted with independent office responsibilities, including opening and closing operations, assisting prospects and residents, managing incoming communications, and resolving day-to-day client needs.

• Supported development and execution of marketing initiatives designed to strengthen brand visibility, generate qualified leads, and support sales efforts.
• Analyzed ongoing marketing activities and audience engagement to identify opportunities for improving future campaigns and promotional strategies.
• Developed and updated digital marketing content, website materials, presentations, and other collateral used to support customer outreach and sales activities.
• Collaborated with team members across marketing and sales functions while assisting with customer inquiries and day-to-day campaign execution.

● Represented client brands at experiential marketing events, engaging consumers through product demonstrations, brand education, and personalized interactions to increase awareness and support sales.

● Collaborated with sales and marketing teams on promotional campaigns and social media content designed to strengthen brand engagement and attract prospective customers.

● Gathered customer feedback and observed consumer preferences during campaigns, communicating insights and service concerns to support future marketing efforts.

• Supported day-to-day business operations through customer communication, administrative coordination, and organization of business records and reports.
• Assisted customers by phone, email, and in person, providing information and directing inquiries to appropriate team members.
• Collaborated with team members on assigned projects and operational needs while gaining early exposure to the company’s real estate and home-renovation business.

• Promoted client products through direct customer engagement, product education, and personalized sales interactions at marketing and promotional events.
• Supported sales operations by processing customer transactions, maintaining sales records, and identifying prospective customer opportunities.
• Trained and mentored new sales representatives on customer engagement, product communication, and promotional practices.