Nkosana Moyo
Summary
Story-driven brand & product marketer with experience in brand strategy, comms, product creation, creative direction, partnerships, and project management. Strong communicator, ideator, and relationship builder with a passion for sport, human connectivity, and the unorthodox.
Overview
12
12
years of professional experience
Work History
Sr. Manager, Global Storytelling, Partnerships
Adidas
08.2023 - 01.2025
- Led brand & product marketing for Edison Chen, adidas' newest and top-performing collaboration partner in 2024, achieving 100% sell-through in year one across footwear and apparel. Defined brand identity, strategy, and creative direction, managing a $6M global marketing budget.
- Spearheaded culturally resonant campaigns and city takeovers in key global markets including Shanghai, Tokyo, LA, and NY—launching the partnership with instant community impact.
- Built and led cross-functional teams (Product, CTC, WHS, Culture Marketing, Sports Marketing, Senior Leadership) to deliver tasteful, partner & athlete-aligned storytelling.
Founder
Dream Night PDX
08.2022 - Current
- Founded Dream Night PDX, a pro-bono design initiative supporting minority-owned businesses and non-profits with branding, digital, and development services.
- Scaled operations through a partnership with Odd Notion, delivering 25+ projects through agile five-day design sprints, donating $116K in creative services.
- Instituted a 5% gross revenue donation model to support digital access in underserved communities.
Global Storytelling Manager, Originals
Adidas
12.2020 - 08.2023
- Developed the storytelling framework for the adidas Originals brand reset in 2022, leading to the strongest growth for the brand in decades.
- Led global campaigns for high-impact cultural partners including, but not limited to, Pharrell, Bad Bunny, Ivy Park, Hebru Brantley, and Tulie Yaito—combining creative storytelling with cultural authenticity.
- Collaborated with internal geos and global brand functions to scale athlete and artist centered narratives that resonate with diverse, style-conscious youth consumers.
Global Brand Manager, Nike Sportswear - (ETW/Contract)
Nike
06.2019 - 06.2020
- Crafted long-term marketing strategy and creative frameworks for the Air Max franchise, leading to a repositioned brand narrative with deeper cultural and emotional connectivity.
- Drove the successful global launch of the Air Max 2090 during Covid—Nike’s biggest new silhouette debut—leading cross-functional alignment across product, brand, digital, and retail.
- Partnered closely with Sports Marketing to integrate athlete-led stories into product journeys (Additional projects: ACG, Adapt Auto Max, Zoom Air, React Vision, Earth Day).
Manager, Marketing Partnerships
Philadelphia 76ers
08.2016 - 05.2019
- Led athlete-driven partnership marketing for league & team sponsors, delivering integrated campaigns across digital, physical, and partner channels.
- Achieved a 91% partnership renewal rate by aligning brand storytelling with partner & player narratives working with partners including, but not limited to, Red Bull, Beats, New Era, Dunkin, and Toyota.
- Recipient of the 2019 NBA "Values of the Game" Award, presented by Commissioner Adam Silver, given to the league's employee of the year
Member Service Account Manager
Philadelphia 76ers
08.2013 - 08.2016
- Managed a multi-million dollar full-season membership portfolio, achieving an 82% renewal rate across three challenging seasons (Team Record: 47-199).
- Drove over $400K in new business through strategic up-sells, referrals, and relationship-based account growth.
- Built trusted B2B relationships by understanding client goals and delivering tailored, high-value experiences & activations.
Education
Liberty University
08.2009 - 2012.05
undefined
Cornell University
03.2020 - 2020.05
Timeline
Sr. Manager, Global Storytelling, Partnerships
Adidas
08.2023 - 01.2025
Founder
Dream Night PDX
08.2022 - Current
Global Storytelling Manager, Originals
Adidas
12.2020 - 08.2023
undefined
Cornell University
03.2020 - 2020.05
Global Brand Manager, Nike Sportswear - (ETW/Contract)
Nike
06.2019 - 06.2020
Manager, Marketing Partnerships
Philadelphia 76ers
08.2016 - 05.2019
Member Service Account Manager
Philadelphia 76ers
08.2013 - 08.2016
Liberty University
08.2009 - 2012.05
Similar Profiles
SUVENDU KUMAR TRIPATHYSUVENDU KUMAR TRIPATHY
Finance / FP&A at AdidasFinance / FP&A at Adidas
Saurabh RathorSaurabh Rathor
Senior Data Engineer /Senior Engineering Manager at AdidasSenior Data Engineer /Senior Engineering Manager at Adidas
Isaac YatesIsaac Yates
Retail & Warehousing at AdidasRetail & Warehousing at Adidas
Temirlan OrumbayevTemirlan Orumbayev
Senior Specialist Customer Service DPC CIS at AdidasSenior Specialist Customer Service DPC CIS at Adidas
Frances McDermottFrances McDermott
Sr. Global Events Program Manager – Events & Partnerships at OracleSr. Global Events Program Manager – Events & Partnerships at Oracle