- Fashion Executive Assistant
- Beauty Executive Assistant
- Lifestyle Executive Assistant
- Fashion/Beauty Social Media Marketing
- Influencer Marketing
India Gorham
West Orange,NJ
Summary
Creative and results-driven professional with a strong background in fashion/beauty and administrative brand work. Savvy in event coordination, social media strategy, and content creation. Leveraged vendor partnerships and innovative storytelling to elevate brand presence and audience engagement, growing a new TikTok account to over 4,000 followers.
Overview
7
7
years of professional experience
Work History
Special Events Coordinator
West Orange Recreation Department
09.2024 - Current
- Spearheading detailed event plans, including timelines, schedules, and budgets
- Coordinating with vendors for catering, decorations, audiovisual equipment, venues, and other services
- Researching, booking, and coordinating with venues based on event requirements
- Securing necessary permits, insurance, and approvals for events
- Designing and distributing promotional materials such as flyers, brochures, and invitations.
- Overseeing the setup and breakdown of the event, ensuring everything is in place
- Assigning duties and ensuring everyone understands their responsibilities
- Serve as the primary point of contact for clients, vendors, and event staff
- Address the needs of the public and vendors
Social Media Manager
Gretaer Praise Temple COGIC
08.2023 - Current
- Responded to audience inquiries and feedback to enhance audience satisfaction and brand reputation
- Monitored social media metrics to assess campaign effectiveness and guide future initiatives
- Fostered relationships with followers to cultivate a loyal online community
- Designed comprehensive social media strategies that aligned with overall marketing goals
- I do live recordings on Facebook to capture key messages
- Created and spearheaded the Facebook, Tiktok & Instagram accounts and developed engaging content that increased engagement and followers count
- Created multiple viral videos on a new Tiktok account, leading to over 4,000 followers (@greaterpraisetemplecogic)
- Develop and executed comprehensive marketing strategies to promote events
- Created and managed job postings on Indeed for the company
Content Creator - Per Diem
Camille Rose
08.2023 - Current
- Developed engaging content by researching trending topics and audience interests
- Analyzed engagement metrics to refine content strategies for improved performance
- Produced paid engaging video content for the company to promote products and drive customer engagement
- Submitted content for the company within the platform GRIN to get ads approved
Digital Media Assistant
Forrest & Blake Advertising
06.2021 - 01.2025
- Monitored industry trends, staying current on best practices in order to make informed recommendations for improvement opportunities
- Managed and responded to clients’ reviews on Facebook, CarGurus, GoogleMyBusiness, Yelp and DealerRater
- Prepared comprehensive analytic reports for clients, analyzing data and key metrics
- Captured and compiled monthly screenshots of advertisements for data reports
- Created content/ads for clients for each month and boosted them through Facebook Ads Manager
- Created and published engaging organic content for clients
- Performed administrative duties such as handling emails and sending client invoices weekly and monthly
- Managed clients paid ad budgets for Facebook totaling in $500
- Submitted documents for auto dealer Co-op programs to ensure dealerships receive funds back to them
Model
Lamia Co.
11.2021 - 12.2021
- Adapted quickly to changing environments for continued professionalism under pressure
- Promoted products and services by posing for a live fashion show, and photo shoot
- Showcased diverse clothing styles in a runway show, contributing to successful product launches and sales growth
- Fostered positive relationships with designers, makeup artists, and photographers, creating collaborative work environment
- Adapted to diverse modeling requirements, from runway to print, showcasing versatility
Public Relations Intern
National Society of Collegiate Scholars
05.2020 - 08.2020
- Provided professional phone assistance to members, addressing inquiries, resolving issues and ensuring a positive customer experience
- Performed email marketing geared to prospects and members
- Recorded data from chats, phone calls and emails in the platform Box which allowed the company to see the analytics from week to week
- Consistently maintained a 5-star rating for providing exceptional customer service and support via live chat
- I worked in the platform Salesforce to gather information related to members
Public Relations & Development Intern
Spectrum 360
10.2019 - 12.2019
- Supported cross-functional teams by facilitating information sharing and collaboration
- Assisted in event logistics for annual fundraisers, resulting in increased community engagement and support
- Provided valuable administrative support, handling tasks such as data entry and client outreach
- I coordinated all direct mail efforts
- Contributed to the management and creation of special events
- Developed and executed comprehensive marketing strategies to promote events, utilizing traditional media channels (tv, radio) and contacting government officials to maximize reach and engagement
- Developed compelling pitch letters to send to reporters and editors communicating key messages
- I designed eye-catching flyers using Canva to effectively promote events
Retail Sales Associate
H&M Hennes & Mauritz
12.2018 - 12.2018
- Greeted customers and helped with product questions, selections, and purchases
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed
- Enhanced store appearance and shopping experience with meticulous shelf organization and cleanliness
- Participated in periodic inventory counts to maintain accurate stock levels
- Assisted customers in the fitting room ensuring a seamless shopping experience
Retail Sales Associate
Windsor Store
09.2017 - 09.2018
- Greeted customers and helped with product questions, selections, and purchases
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers
- Helped customers complete purchases, locate items, and join reward programs
- I assisted customers in curating and selecting pieces that suited their personal style and preferences
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed
- Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store
Education
Bachelor of Arts - Communication Studies
Kean University
Union, NJ05-2020
Skills
- Vendor negotiation
- Customer service
- Verbal and written communication
- Social media management
- Photo and video editing
- Content creation
- Event management
- Facebook and Instagram
- Facebook ads
- CRM management
- Facebook & Google analytics
- Wardrobe styling
- Data Reporting
- Microsoft Office Suite
- Documentation and recordkeeping
- Scheduling and calendar management
- Invoice processing
- Administrative support
Interests
Timeline
Special Events Coordinator
West Orange Recreation Department
09.2024 - Current
Social Media Manager
Gretaer Praise Temple COGIC
08.2023 - Current
Content Creator - Per Diem
Camille Rose
08.2023 - Current
Model
Lamia Co.
11.2021 - 12.2021
Digital Media Assistant
Forrest & Blake Advertising
06.2021 - 01.2025
Public Relations Intern
National Society of Collegiate Scholars
05.2020 - 08.2020
Public Relations & Development Intern
Spectrum 360
10.2019 - 12.2019
Retail Sales Associate
H&M Hennes & Mauritz
12.2018 - 12.2018
Retail Sales Associate
Windsor Store
09.2017 - 09.2018
Bachelor of Arts - Communication Studies
Kean University
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