Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

INES URENA

Lubbock

Summary

Results-driven Retail and Hospitality Management graduate student with hands-on experience in merchandising, category management, and data analysis. Strong track record of cross-functional collaboration and delivering high-quality outcomes in fast-paced environments.

Overview

5
5
years of professional experience

Work History

General Merchandise Intern

United Supermarkets - Llano Logistics Distribution Center
05.2025 - Current
  • Collaborated on planogram resets to optimize product placement and enhance store execution.
  • Supported category review processes by analyzing item performance and identifying opportunities to refine product assortment.
  • Strengthened skills in category management, visual merchandising, and cross-functional collaboration by working closely with vendors, data analysts, and merchandising teams
  • Assisted with the development of excel templates and tools to improve re-ordering communication and operational consistency.

Teacher Assistant

Texas Tech University - Department of Hospitality and Retail Management
08.2024 - Current
  • Assist students in delivering exceptional guest experiences through training in service, food presentation, and hospitality operations.
  • Support faculty in research, course content preparation, and grading, enhancing student learning across retail and hospitality courses.
  • Foster a collaborative learning environment by encouraging teamwork and peer-to-peer mentoring among students.

Student Recruitment Specialist

Texas Tech University
08.2022 - 08.2023
  • Managed prospective student data and email marketing campaigns using HubSpot CRM to streamline communication and improve recruitment outcomes.
  • Led regional recruitment initiatives and supported study abroad experiences by organizing outreach efforts, delivering presentations, and providing personalized guidance to students and families
  • Increased Regional Central and South America engagement through data-driven outreach strategies.

Founder & Digital Entrepreneur

Urei
08.2020 - 08.2023
  • Launched and managed an e-commerce brand of handcrafted hats, handling logistics, customer service, and social media strategy.
  • Achieved a 70% sales increase through partnerships with local boutiques and participation in high-visibility pop-up events.
  • Managed all business operations, including product development, inventory, vendor relations, customer service, and digital logistics.
  • Built a strong brand presence by leading content strategy and managing digital campaigns.

Education

Bachelor of Science - Restaurant, Hotel, and Institutional Management

Texas Tech University
Lubbock, Texas
05-2024

M.D. - Hospitality and Retail Management

Texas Tech University
Lubbock, Texas
12.2025

Skills

  • Retail & Merchandising Software: Space Planning Software, ShopperMX (Certified), IRI Infinity, OBBIE, Microsoft Office
  • Customer Relationship Management Tools: Salesforce & HubSpot

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

General Merchandise Intern

United Supermarkets - Llano Logistics Distribution Center
05.2025 - Current

Teacher Assistant

Texas Tech University - Department of Hospitality and Retail Management
08.2024 - Current

Student Recruitment Specialist

Texas Tech University
08.2022 - 08.2023

Founder & Digital Entrepreneur

Urei
08.2020 - 08.2023

Bachelor of Science - Restaurant, Hotel, and Institutional Management

Texas Tech University

M.D. - Hospitality and Retail Management

Texas Tech University

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