Ines Melissa Darquea
OREM
Summary
Dynamic Merchandising Analyst at CVS with expertise in data analysis and strategic planning. Proven track record in assisting promotional campaign success through actionable insights and effective vendor collaboration. Skilled in Excel and adept at fostering strong relationships, enhancing product visibility, and boosting sales performance. Self-motivated and adaptable, committed to delivering impactful results. Team oriented working closely with category managers to assist success in their planograms.
Overview
8
8
years of professional experience
Work History
Merchandising Analyst
CVS
02.2024 - Current
- Assist in the planning and execution of promotional campaigns to drive awareness, engagement, and sales or services.
- Collect and analyzes data to evaluate the performance of promotional campaigns by monitoring key performance.
- Coordinate and manage New Item and Vendor Set up set up and maintenance for planogram. mid-year, seasonal and off shelf among others.
- Conduct market research and analysis to gather insights on customer preferences, market trends, and marketing advances within the industry.
- Assist in the implementation of digital marketing strategies, including email marketing, social media campaigns, website promotions and ad planning process.
- Serve as a key liaison between vendors and the category manager, helping to build and maintain strong, collaborative relationships.
- Developed detailed reports outlining key performance indicators related to each assigned category, providing actionable insights for leadership review.
- Develop reports and dashboards to present data and insights
- Provided strategic guidance by delivering data-driven, actionable category-level insights.
- Coordinate and manage of off-shelf programs with key suppliers, setting up programs and running off-shelf reporting.
Ophthalmic Medical Technician
Hoopes Vision
06.2020 - 02.2024
- Skilled in administering and explaining eye medications and post- operative care instructions to patients.
- Medical scribe accurately documenting the interaction between the doctor and a patient. Such as diagnosis, treatments, surgery, risks, benefits and complications.
- Proficient in performing diagnostic tests such as visual acuity, tonometry, and retinal imaging.
- Streamlined office workflow by efficiently managing patient schedules, appointments, and medical records.
Clinical Researcher
Hoopes-Rivera Clinical Research Center
05.2021 - 12.2022
- Data Collector
- Assisted with analysis of research data in collaboration with research department.
- Collaboration with research members on data, along with additional research to construct and write medical papers for publication
- Combed and analyzed patient data information and results while creating Excel formulas, charts, and graphs.
- Published in four medical journals
Event Specialist
Advantage Solutions
10.2018 - 05.2019
- Encouraged sales through live product demonstrations and engagements with customers
- Represented national and regional brands in-store by executing promotional events to increase product awareness and customer engagement.
- Educated customers on new product launches, flavor extensions, and brand messaging to drive trial and sales.
- Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome every time.
Spanish Teacher
Brigham Young University
04.2017 - 09.2018
- Created lessons for students to practice communication skills at a University level
- Encouraged students to practice language abilities.
- Raised classroom confidence and academic success while implementing real-world applications
- Evaluated student performance using various assessment tools, providing constructive feedback, and working closely with struggling learners to improve outcomes.
Education
Bachelor of Science - Exercise Science
Brigham Young University
Provo, UT04-2020
Associate of Arts - Spanish Language And Literature
Brigham Young University
Provo, UT04-2020
No Degree - Phlebotomist
Oquirrh Mountain Phlebotomy School LLC
Orem, UT02-2021
Skills
- Data Analysis & Reporting: Proficient in Excel (vlookups, pivot tables, formulas), SQL (data queries and filtering), Power BI, and MicroStrategy
- Presentation & Communication: Skilled in creating impactful presentations using PowerPoint; experienced in vendor communications and cross-functional collaboration
- Category & Product Support: Knowledge of planogram strategy, promotional planning, and vendor relationship management
- Adaptability and Quick Learning
- Data analysis
- Communication skills
- Strategic planning
- Data Recording and Note taking
- Responsible
- Self Motivated
Timeline
Merchandising Analyst
CVS
02.2024 - Current
Clinical Researcher
Hoopes-Rivera Clinical Research Center
05.2021 - 12.2022
Ophthalmic Medical Technician
Hoopes Vision
06.2020 - 02.2024
Event Specialist
Advantage Solutions
10.2018 - 05.2019
Spanish Teacher
Brigham Young University
04.2017 - 09.2018
Bachelor of Science - Exercise Science
Brigham Young University
Associate of Arts - Spanish Language And Literature
Brigham Young University
No Degree - Phlebotomist
Oquirrh Mountain Phlebotomy School LLC
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