Irakli Kavelashvili
Cambridge,Massachusetts
Summary
With 6+ years of experience as a Sales & Marketing Executive, I excel in orchestrating comprehensive sales and marketing operations in the advertising sectors. Crafting integrated marketing campaigns that transform brands and resonate with diverse audiences, I drive remarkable revenue and growth outcomes.
My expertise extends to account management, securing high-impact deals with key clients, and guiding companies through digital transformation for enhanced marketing efforts and strategic achievements. In the B2B landscape, I develop targeted campaigns addressing business pain points, leveraging data insights for personalized strategies that boost lead generation and conversions.
Skilled in budgeting and forecasting, I ensure efficient resource allocation and optimal ROI. My cross-functional team leadership fosters collaboration, driving successful project execution. Proficient in Bitrix/Amocrm CRM, Microsoft Office, META, Google Analytics, Power BI, and R,
I maximize marketing efforts through technology.
Seeking new challenges, I aim to utilize interpersonal, time management, and problem-solving skills in a full-time position, contributing significantly to organizational success.
Overview
6
6
years of professional experience
Work History
Head of Growth
REDBERRY International
01.2019 - 01.2022
- Spearheaded development and execution of high-impact full-cycle marketing service, contributing to 40% of agency portfolio.
- Initiated innovative service framework for agency, with revenue-sharing model directly connected to topline growth of clients' sales - landed deals with strategic accounts boosting business line revenue by 20% within three months.
- Facilitated digital transformation of automotive startup's sales processes. Collaborated with marketing and sales teams to determine KPIs and integrated CRM and Power BI reporting, resulting in effective data-driven decision-making for marketing and sales team.
- Sales increased by 30% within two months Facilitated full-cycle marketing project for personal loan company startup, including branding, go-to-market strategy, and execution, conducting highly targeted lead generation campaigns, and collaborated with creative agency’s team to deliver highly successful brand awareness campaign, resulting in achieving 0 to 5 % market share within 6 months.
- Developed and implemented service framework for real estate firms, driving $50M in apartment sales. Service Included visual branding, content creation, CRM and call tracking system implementation, Google Analytics, and advertising campaign management.
- Empowered growth team through personalized training and mentoring, resulting in one of my junior employees succeeding me for position after departure.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Head of Client Services
REDBERRY INTERNATIONAL
01.2017 - 01.2019
- Oversaw 35+ team members across Strategic, Digital Advertising, and Client Service departments of full-service advertising agency. Was responsible for client acquisition and management, service quality assurance, and managing and recruiting client service team.
- Managed to increase clients’ satisfaction rate, decreasing churn rate. Increased agencies’ bottom line by 35%.
- Played crucial role in client acquisition process, balancing and aligning sales objectives with business goals, optimizing agencies’ services and pricing strategy.
- Assumed comprehensive control over financial aspects of agency, instituting rigorous fiscal management.
- Devised and implemented service frameworks across agency, trained and mentored account management team to effectively manage agency clients.
- Led acquisition of 8 new high-value clients for agency over 14 months, resulting in 45% increase in agency revenue.
- Drove creative team to develop groundbreaking advertising campaigns, achieving industry-recognized awards like Golden Drums, KIAF, Eurobest.
Account Manager
REDBERRY
01.2016 - 01.2017
- Oversaw a client portfolio representing 25% of monthly agency fees, demonstrating exceptional account management skills.
- Delivered 25% fee revenue growth by successfully cross-selling to key customers, showcasing exceptional sales ability and strategic acumen
- Managed projects related to lead generation, creative campaigns, and social media Led complex project involving assembling and training clients’ sales team, setting up and managing all media channels, creating go-to-market strategy for 1000 apartment complex real estate project
- Served as account manager for 5 full-cycle marketing campaigns, over 7 key social media accounts, Fostered robust and enduring client relationships, resulting in long-term partnerships and recurring business
Education
MBA -
HULT INTERNATIONAL BUSINESS SCHOOL
Cambridge, MA08.2023
Bachelor’s - Business Administration
FREE UNIVERSITY Of Tbilisi
Tbilisi. Georgia07.2016
Skills
- Sales Expertise
- Onsite Product Demonstrations
- Customer Retention Abilities
- B2B Sales
- Product and Service Knowledge
- Interpersonal Communication Skills
- Qualified Lead Generation
- Account Management
- Product and Service Sales
- Strategic Planning
- Customer Relationship Management
- Campaign Management
- Project Management
- Product Development
- Marketing Campaign Development
Hobbies
I enjoy playing drums and guitar with my friends. I like skiing in a powder snow, going in the mountains with my family and friends. Boxing and swimming is my stress release cardio exercise.
Languages
English
Full Professional
Georgian
Native or Bilingual
Russian
Professional Working
Timeline
Head of Growth
REDBERRY International
01.2019 - 01.2022
Head of Client Services
REDBERRY INTERNATIONAL
01.2017 - 01.2019
Account Manager
REDBERRY
01.2016 - 01.2017
MBA -
HULT INTERNATIONAL BUSINESS SCHOOL
Bachelor’s - Business Administration
FREE UNIVERSITY Of Tbilisi
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