Iryna Viarhun
Minsk
Summary
I'm a passionate and proactive marketing specialist with over 3 years of experience in the media and marketing industry. I'm always eager to learn and grow, embracing new challenges and pushing myself to deliver impactful results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media Manager
IT Academy
01.2024 - Current
- Led the creation of a multi-platform content ecosystem, integrating short-form video, interactive polls, games, and podcasts, which increased weekly audience reach by 50% across social media.
- Assigned technical tasks to the videographer, copywriter, and designers.
- Increased customer inflows from social media by 5% year-on-year.
- Created monthly content plans for all social platforms based on current trends and numbers from previous SMM reports.
- Conducted social media collaborations with partners to build loyalty and brand recognition.
- Tracked trends, increasing views of the company's Instagram videos to 1 million in a few months.
- Created articles and interviews with IT experts and company clients for the website.
Teacher
Belarusian State University
Minsk
09.2020 - 07.2024
- Supervised a group of 20 international students, providing comprehensive support in matters related to emigration, and the academic process.
- Prepared visual presentations for classes to increase students' concentration and interest in the subject.
Copywriter
IT Academy
09.2021 - 12.2023
- Mastered the art of writing concise and engaging content optimized for different social media platforms.
- Managed the design process for website articles, collaborating with designers to ensure visual consistency and effectiveness.
Community Manager
Product Gym Ru
03.2022 - 07.2023
- Managed the Telegram channel 'Product Gym Ru,' encompassing content ideation, creation, and audience engagement.
- Successfully launched and grew the 'Product Gym Ru' Telegram channel, developing engaging content, responding to comments, and building a strong community.
Coordinator - Lead Generation Department
Your Dev Team Global
Minsk
01.2020 - 05.2020
- Led and coordinated the department's activities.
- Managed lead generation efforts, setting tasks for the team.
- Ensured the quality of leads generated by the team.
- Prepared and delivered daily performance reports.
Education
Master's Degree - Media Management
Belarusian State University
12.2022
Bachelor's degree - English philology
Belarusian State University
12.2020
Skills
- Social media management
- Writing
- Digital marketing
- SEO
- Content creation
- Social media strategy
- Critical thinking
- Trend tracking
- Creativity and problem-solving
- SEM
- Email marketing
- Analytics
- Canva, Instories, Mojo
- CapCut, Edits
- CRM Bitrix 24
- Redmine, Trello, Miro
- Tilda
- Moodle
- Zoom, Google Meet
Websites
Personal Information
Date of Birth: 05/19/98
Certification
Successfully completed the course 'Social Media Marketing' at the Educational Center for Programming and High Tech IT-Academy (155 academic hours). Grade 10.
Languages
Russian
First Language
English
Upper Intermediate (B2)
B2
Italian
Elementary (A2)
A2
Polish
Elementary (A2)
A2
Volunteering
Master's way
Jun 2024 - Aug 2024, worked as a marketing specialist
I wrote the homepage content for the English and Russian versions of the website, as well as message templates for the mailing list, and conducted research on the best marketing channels for the startup, improving tracking of the effectiveness of marketing channels by implementing UTM tags
Timeline
Social Media Manager
IT Academy
01.2024 - Current
Community Manager
Product Gym Ru
03.2022 - 07.2023
Copywriter
IT Academy
09.2021 - 12.2023
Teacher
Belarusian State University
09.2020 - 07.2024
Coordinator - Lead Generation Department
Your Dev Team Global
01.2020 - 05.2020
Master's Degree - Media Management
Belarusian State University
Bachelor's degree - English philology
Belarusian State University
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