Isabel Fender
Pennsylvania Institute of Certified Public Accountants
Philadelphia,PA
8
years of professional experience
Strategic professional with 6+ years of experience enhancing business growth and brand engagement through data analysis and cross-functional collaboration. Led initiatives from planning to execution, managed budgets, and exceeded performance targets. Skilled in project leadership and stakeholder engagement, effectively translating business objectives into measurable outcomes.
Work History
Digital Marketing Specialist
5 Years 8 Months- Supported professional education marketing initiatives contributing to $2.52M in revenue in 2025, exceeding sales targets by 21%.
- Managed paid media budgets, monitored spending, and evaluated campaign performance to support resource allocation and business objectives.
- Analyzed performance using Google Analytics, email metrics, and Power BI to identify opportunities, inform decisions, and improve campaign outcomes.
- Managed paid media budgets, monitored spending, and evaluated campaign performance, optimizing resource allocation for business objectives.
- Supported the launch of a new educational product that generated $92K in first-year revenue.
- Trained and mentored colleagues, enhancing team effectiveness through knowledge sharing and onboarding.
- Partnered with national PR firm to enhance brand visibility, resulting in over 50 media appearances in March 2025.
- Trained, onboarded, and mentored colleagues, sharing knowledge and supporting team effectiveness.
Marketing Intern
1 Year 3 Months- Supported product marketing through print, email, web, and event initiatives, while collaborating with senior leadership and external partners.
Education
Bachelor of Science - Major: Marketing, Minor: Advertising
Skills
Core Competencies: Business Performance Analysis
Budget Management
Project Leadership
Cross-Functional Collaboration
Strategic Planning
Data-Driven Decision-Making
Market FResearch and Analysis
Brand Strategy
Team Mentoring
Social Media Marketing
SEO
Technical Skills: Power BI
Google Analytics
HubSpot
Adestra
Aptify
Asana
Facebook/Google/LinkedIn Ads
Loomly
CMS
HTML
WordPress
Canva
Constant Contact
Microsoft Office Suite
Timeline
Digital Marketing Specialist
Pennsylvania Institute of Certified Public Accountants
05.2020 - 01.2026Read More
Marketing Intern
J.E. Berkowitz
05.2018 - 08.2019Read More
University of Delaware
Bachelor of Science from Major: Marketing, Minor: Advertising
Read More