Isabella Gonzales
Boerne,TX
Summary
Innovative Visual Merchandising Manager with 7 years of documented success at revolutionizing retail space for maximum customer traffic and sales volume. Inspiring, creative leader with corresponding commitment to executing detailed and efficient merchandising flawlessly. Dedicated to retail space that pleases and draws buying customers.
Overview
7
7
years of professional experience
Work History
Visual Merchandising Manager
Saint Bernard
San Antonio, TX
09.2022 - Current
- Produced various design layouts for window, interior and sign displays and floor plans.
- Maintained inventory levels by monitoring stock levels at each location throughout the day.
- Created cohesive displays that highlighted products, maximized space, and reinforced brand identity.
- Assisted in the development of product placement plans for all departments within the store.
- Collaborated with cross-functional teams such as Marketing and Merchandising to develop innovative ideas for displays that would attract customers' attention.
- Trained new staff members on visual merchandising principles and processes.
- Analyzed customer feedback from surveys regarding store appearance, making recommendations for improvement.
- Collaborated with assistant merchandisers to draft, design and develop new project and display ideas and presented results to supervisors.
- Coordinated with buyers and designers to create attractive layouts that showcased current trends.
- Established and maintained proper high-traffic displays, resulting in increased sales.
Visual Merchandiser
Neiman Marcus
San Antonio, TX
10.2019 - 09.2022
- Created window and in-store displays to promote new product launches.
- Conducted research on trends in retail design, color schemes, lighting, display techniques.
- Developed creative visual displays to showcase products and attract customers.
- Implemented corporate visual standards via planogram updates, emails and verbal feedback.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Placed prices and descriptive signage to enhance displays and promote items.
- Inspected existing displays regularly to ensure they were up to company standards.
- Presented updated floor plans and design strategy to store management.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Collaborated with vendors to design eye-catching displays that met their guidelines.
Visual Merchandiser
Macy's
Los Angeles, CA
06.2018 - 09.2019
- Developed creative visual displays to showcase products and attract customers.
- Assessed inventory levels and restocked items as needed to maintain attractive displays.
- Created innovative floor plans to maximize visibility of merchandise.
- Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
- Implemented corporate visual standards via planogram updates, emails and verbal feedback.
Visual Merchandiser
Nordstrom
Los Angeles, CA
03.2017 - 03.2018
- Organized store layout, fixtures and visual merchandising standards.
- Planned seasonal changes in store layouts, including decorations, props and other visuals.
- Executed merchandising and floor moves based on seasonal changes, business needs and trends.
- Created window and in-store displays to promote new product launches.
- Conducted research on trends in retail design, color schemes, lighting, display techniques.
Education
Associate of Arts - Design And Visual Communications
Fashion Institute of Design & Merchandising
Los Angeles, CA12-2018
Skills
- Sales Monitoring
- Space Planning
- Customer Experience
- Sales Analysis
- Interior and Window Display Maintenance
- Retail Operations
- New Display Creation
- Problem-Solving
- Placement Optimization
- Interior and Exterior Displays
- Event Coordination
Accomplishments
- Service Star - April FY21/Neiman Marcus
- Brand Experience Spotlight - September 2020/Neiman Marcus
Timeline
Visual Merchandising Manager
Saint Bernard
09.2022 - Current
Visual Merchandiser
Neiman Marcus
10.2019 - 09.2022
Visual Merchandiser
Macy's
06.2018 - 09.2019
Visual Merchandiser
Nordstrom
03.2017 - 03.2018
Associate of Arts - Design And Visual Communications
Fashion Institute of Design & Merchandising
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