Isabella Licerio
Tyler,TX
Summary
Motivated finance student with hands-on experience in sales, social media marketing, and financial leadership. Passionate about connecting with customers, creating engaging content, and helping businesses grow. Bilingual in English and Spanish with strong communication, organization, and problem-solving skills.
Overview
2
2
years of professional experience
Work History
Social Media Marketing Manager
ETX STEEL
Tyler, Texas
05.2025 - Current
- Executed Facebook advertising campaigns that generated qualified leads, directly contributing to sales growth.
- Grew the company’s TikTok account to over 15,000 followers within one year.
- Developed engaging social media content that enhanced brand awareness and showcased completed projects.
- Monitored audience engagement and responded to inquiries from potential customers, fostering relationships across social media platforms.
Sales Representative
ETX STEEL
Tyler, Texas
01.2025 - Current
- Established strong customer relationships by understanding needs and delivering personalized solutions.
- Managed client communications and contracts while coordinating financing options and payments to facilitate seamless transactions.
- Guided customers through custom metal-building projects by preparing detailed quotes and 3D designs, ensuring accurate project specifications.
- Created promotional content and followed up with prospective customers, enhancing lead generation and engagement.
Vice President of Finance
Alpha Chi Omega
Tyler, Texas
12.2025 - 03.2026
- Managed chapter budget, coordinating financial plans with members and leadership to align resources with strategic goals.
- Distributed member dues and monitored payments while maintaining accurate financial records and communicating balances and late fees to members.
- Oversaw daily financial operations, ensuring chapter organization and adherence to budgetary constraints.
Education
MBA - Finance
University of Texas At Tyler
Tyler, TX05-2029
High School Diploma -
Tyler Legacy Highschool
Tyler, TX05-2025
Skills
- Sales and Lead Generation
- Customer Service
- Bilingual: English and Spanish
- Social media marketing
- Budget management
- Content creation
- Sales strategies
Timeline
Vice President of Finance
Alpha Chi Omega
12.2025 - 03.2026
Social Media Marketing Manager
ETX STEEL
05.2025 - Current
Sales Representative
ETX STEEL
01.2025 - Current
MBA - Finance
University of Texas At Tyler
High School Diploma -
Tyler Legacy Highschool