Amaya Mootry
Los Angeles,CA
Summary
I have a background in Digital Marketing, mainly in Social Media and Email. With a proven track record, I've successfully crafted various campaigns to further both customer acquisition and retention. I thrive on creating engaging content that resonates with audiences, fostering lasting connections.
Overview
5
5
years of professional experience
Work History
Social Media Marketing Manager
Cheurlin Champagne
Los Angeles, CA
07.2022 - Current
- Managing company Instagram, Facebook, and Twitter for increased engagement and audience growth
- Cultivating 12,000+ in audiences across social media platforms
- Generating high-quality leads through strategic targeting of key demographics and interests
- Implementing influencer partnerships to amplify brand message and drive conversions
- Responding to inquiries and engaging with followers to build community and support customer engagement
Celebrity Personal Assistant
Private
Los Angeles, CA
03.2022 - 07.2022
- Overseeing personal and professional calendars and coordinated appointments for future events
- Maintaining and organizing all shared drives, documents and spreadsheets in Google Workspace
- Developing and implementing activities to improve clients' quality of life
Email Marketing Specialist
GetSetUp
Remote
11.2021 - 03.2022
- Creating marketing and promotional emails through Hubspot, Mailchimp, and WebEngage that will effectively drive conversions and retention for users
- Increasing open rates with engaging subject lines and personalized content tailored to target audiences
- Establishing, running, and reporting on Facebook Ads
- Managing approximately 10 email campaigns weekly from start to finish
- Preparing weekly KPI updates and reports to track growth and success rates of marketing campaigns
Digital Marketing Intern
GetSetUp
Remote
06.2021 - 11.2021
- Creating marketing and promotional emails through Hubspot and MailChimp that will effectively engage users
- Assisting in management of social media platforms (Instagram, Facebook, Twitter, TikTok)
- Brainstorming and creating engaging content for older adult demographic
- Creating, running, and reporting on up to 30 Facebook Ads on weekly basis
- Preparing weekly KPI updates and reports to track growth and success rates of marketing campaigns
Market Research Analyst Intern
Catalyst Behavioral Sciences
Remote
02.2021 - 07.2021
- Aiding with a large-scale study on water conservation for Gillette by Procter and Gamble
- Conducting target market research to discover customer needs and analyze competitor trends
- Created and managed database of information gathered from research
Outreach Coordinator
UC Berkeley Black Recruitment And Retention Center
Berkeley, CA
05.2020 - 05.2021
- Establishing and implementing sustainable and diverse strategies to support Black, low-income high school students and their achievement in higher education
- Initiating and coordinating large-scale events of 100+ students and programs such as Bay Area College Tour and Senior Weekend
- Developing network relationships with high schools and their counselors in order to reach larger audience
Faculty
UC Berkeley Math Department
Berkeley, CA
08.2018 - 05.2021
- Overseeing office inventory activities, including ordering and requisitions, stocking, and shipment receiving
- Preparing meeting materials and taking clear notes for faculty meetings
- Developing internal requirements which complied with building standards to minimize regulatory risks and liability across program
Public Relations and Research Intern
UC Berkeley Black Recruitment And Retention Center
Berkeley, CA
01.2020 - 05.2020
- Helping write and distribute press releases for #BlackatCal newsletter
- Tracking and reporting on success of campaigns and public relations efforts
- Monitoring social media presence of organization to engage with users and strengthen relationships
Education
Bachelor of Arts - Sociology
University of California, Berkeley
Berkeley, CASkills
- Campaign Management
- Social Media
- Meta Paid Advertising
- Market Research Analysis
- Lead Generation Campaigns
- Content Creation
- Influencer Marketing
- Graphic Design
- Email Marketing
- MailChimp, Hubspot, WebEngage, and Hootsuite
- A and B Testing
Affiliations
- Member of Berkeley Women in Business
- Member of Black Sociological Alliance
Timeline
Social Media Marketing Manager
Cheurlin Champagne
07.2022 - Current
Celebrity Personal Assistant
Private
03.2022 - 07.2022
Email Marketing Specialist
GetSetUp
11.2021 - 03.2022
Digital Marketing Intern
GetSetUp
06.2021 - 11.2021
Market Research Analyst Intern
Catalyst Behavioral Sciences
02.2021 - 07.2021
Outreach Coordinator
UC Berkeley Black Recruitment And Retention Center
05.2020 - 05.2021
Public Relations and Research Intern
UC Berkeley Black Recruitment And Retention Center
01.2020 - 05.2020
Faculty
UC Berkeley Math Department
08.2018 - 05.2021
Bachelor of Arts - Sociology
University of California, Berkeley