Isabella Maldonado
Katy,TX
Summary
Innovative and experienced individual with expertise in campaign management and creative problem-solving. Skilled in content creation, web design and innovative solution development. Experienced in digital, social, and cross-promotion marketing. Committed to creating engaging and meaningful content for viewers.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Communications Specialist
KanTrade USA, LLC.
Katy
03.2021 - Current
- Designed landing pages that effectively conveyed brand messaging, increasing lead generation potential.
- Managed and monitored expenses, as well as coordinated international shipping documentation for company records
- Boosted website traffic with search engine optimization techniques, improving overall online presence.
Digital Media Manager
Gordon Education
Houston, TX
10.2023 - 03.2025
- Manage social media channels for multiple campaigns to drive engagement, expand audience reach, and foster brand advocacy.
- Develop compelling visual assets for use in online marketing materials.
- Collaborate with cross-functional teams on integrated marketing campaigns for maximum impact.
- Redesign existing websites for better usability, resulting in improved functionality, higher user engagement and reduced bounce rates.
Social Media Marketing Intern
Montrose Emergency Room
Houston, TX
05.2023 - 08.2023
- Conducted site visits to various healthcare establishments, fostering productive partnerships with marketing teams to co-create content initiatives and support community engagement through event sponsorship.
- Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
Media Director
National Student Advertising Competition
Houston, TX
01.2023 - 05.2023
- Crafted comprehensive media strategies encompassing paid, earned, and owned media, and social media campaigns.
- Orchestrated media schedules to optimize exposure, aligning with budgets, impressions, and overarching media plans.
- Spearheaded creative brainstorming sessions, resulting in unique media concepts that effectively communicated brand messages.
Education
Bachelor of Arts - Strategic Communication
University of Houston
Houston, TX05.2023
Marketing
Autonomous University of Barcelona
05.2021
Certification
• Social Media Marketing Certification - Hubspot Academy issued October 2022
• Digital Marketing Certification - Hubspot Academy issued March 2023
• Digital Advertising Certification - Hubspot Academy issued March 2023
Timeline
Digital Media Manager
Gordon Education
10.2023 - 03.2025
Social Media Marketing Intern
Montrose Emergency Room
05.2023 - 08.2023
Media Director
National Student Advertising Competition
01.2023 - 05.2023
Communications Specialist
KanTrade USA, LLC.
03.2021 - Current
Bachelor of Arts - Strategic Communication
University of Houston
Marketing
Autonomous University of Barcelona