ISABELLA OTI
Miami,FL
Summary
Creative and strategic communicator with strong experience in fashion branding, social media growth, content creation, and visual storytelling. Proven ability to build brand identity, manage digital and physical presence, and engage online communities through high-impact content and campaigns.
Overview
5
5
years of professional experience
Work History
Founder and Creative Director
OTI
Miami, FL
01.2024 - Current
- - Founded and launched independent fashion brand, overseeing strategy and managing social media platforms to enhance brand visibility.
- - Directed styling and creative direction, establishing brand identity through cohesive storytelling that resonated with target audience.
- - Developed strategic business plans targeting long-term, sustainable growth, aligning operational goals with market trends.
Social Media & Content Strategy
Personal Brand
Miami, FL
07.2022 - Current
- - Grew personal socials to 70k+ followers and 4m+ likes through trend analysis and targeted content strategies.
- - Analyzed platform analytics to optimize posting and engagement, reaching over 1.8 million monthly profile views.
- - Developed cohesive visual storytelling and brand voice across platforms, defining a distinct niche.
Social Media & PR Intern
Éliou
Miami, FL
10.2025 - 12.2025
- - Enhanced social media engagement by organizing content strategically and leveraging real-time trends.
- - Captured behind-the-scenes content for shoots, brand events, and merchandise, supporting authentic brand storytelling.
- - Developed and structured presentations for campaigns, incorporating positive analytic feedback and performance insights.
Media & Marketing Intern
Bloque De Armas
Caracas, Venezuela
05.2023 - 09.2023
- - Coordinated social media content creation efforts in an in-person media environment to enhance engagement.
- Produced content for digital platforms to enhance brand messaging.
Marketing and Communications Intern
Oasis International Realty
Doral, Florida
04.2022 - 08.2022
- - Supported digital marketing initiatives, enhancing brand visibility and expanding client outreach.
- - Networked and sourced potential clients, driving lead generation and strengthening business development efforts.
- - Facilitated communication with clients, strengthening relationships and fostering professional connections.
Retail Sales Associate
Agua Bendita
Miami, Florida
01.2021 - 05.2021
- - Drove sales growth through client networking and targeted in-store promotions.
- - Coordinated inventory flow and visual merchandising to enhance in-store engagement.
- - Supported daily operations, including store openings, closings, and sales floor organization.
Education
BBA - Business Management
Florida International University Online
Miami, FL05.2028
1 Year Fashion Design Vocational Program -
Istituto Marangoni
Miami, FL09.2025
Skills
- Visual storytelling
- Trend analysis
- Content creation
- Creative direction
- Social media marketing
- Adobe programs
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Social Media & PR Intern
Éliou
10.2025 - 12.2025
Founder and Creative Director
OTI
01.2024 - Current
Media & Marketing Intern
Bloque De Armas
05.2023 - 09.2023
Social Media & Content Strategy
Personal Brand
07.2022 - Current
Marketing and Communications Intern
Oasis International Realty
04.2022 - 08.2022
Retail Sales Associate
Agua Bendita
01.2021 - 05.2021
BBA - Business Management
Florida International University Online
1 Year Fashion Design Vocational Program -
Istituto Marangoni