Isabella J. Guerrero
Alsip,IL
Summary
Creative Visual Merchandising Manager with ten years of retail experience and a proven track record of effective sale strategies increasing customer numbers and store revenues. Proficient in designing in-store display and marketing approaches to maximize brand awareness. Detailed-oriented, creative, innovative, driven, and passionate to achieving goals and challenging opportunities.
Overview
10
10
years of professional experience
Work History
VISUAL MERCHANDISING MANAGER
AKIRA
05.2021 - Current
- Oversee creation and execution of high volume stores including floor layout design and directives
- Strategize and analyze weekly reports making data-driven adjustments to optimize traffic flow, performance, and product visibility resulting in sales growth
- Manage project timelines, signage, promotions, inventory levels, product placement, and displays
- Develop and style innovative window installs increasing foot traffic into stores
- Lead sales driven team, establish high morale, engage in interviewing and hiring
- Train and mentor team on visual standards, best practices, and performance evaluation
- Planned and executed 6 new store openings and remodels
- Awarded AKIRA 2022 Turn About Award and 2023 Comeback Player of Year for Orland Park store
VISUAL COORDINATOR
THE FASHION MAP
08.2021 - 09.2021
- Curated window install celebrating fashion designers of Asian heritage
- Showcased interface of fashion with the arts and fashion as a wearable art
- Developed, planned, and strategized visual concepts and window composition
- Selected all garments from Columbia College's fashion collection and digital designs from the SAIC
- Exhibit displayed at 618 S Michigan Ave.
SMALL SORT PACKAGE HANDLER
UPS
03.2015 - 05.2021
- Performed with high sense of urgency
- Oversaw 70+ RNC bins daily and bagged out to transport to trailers
- Managed packages from 10-15 lbs
- Prevented belt stops and resolved conveyor jams
- Reported damaged or hazardous packages to Supervisor
- Obtain team volume goal of inducting 200+ packages in 2-3min.
VISUAL ASSOCIATE
FOREVER 21
11.2014 - 05.2021
- Demonstrated skillset in sales, stock, and visual
- Specialized in accessories, responsible for bi-weekly window installs, and assisting VM with 4-5 seasonal floor sets and merchandising directives
- Awarded Sales and Productivity Contest 2019.
Education
Bachelor of Arts - Fashion Studies, Merchandising
COLUMBIA COLLEGE CHICAGO
Chicago, IL05.2020
Skills
- Communication
- Retail Operations
- Strong Leadership
- Space Planning
- Merchandise presentation
- Customer Experience
- Creative Vision
- Visual Storytelling
Awards
- AKIRA Comeback Player of the Year Award 2023
- AKIRA TurnAbout Award 2022
- Fashion Experience Award 2020
- Dean's List 2019
- Columbia Scholar Award 2018
Timeline
VISUAL COORDINATOR
THE FASHION MAP
08.2021 - 09.2021
VISUAL MERCHANDISING MANAGER
AKIRA
05.2021 - Current
SMALL SORT PACKAGE HANDLER
UPS
03.2015 - 05.2021
VISUAL ASSOCIATE
FOREVER 21
11.2014 - 05.2021
Bachelor of Arts - Fashion Studies, Merchandising
COLUMBIA COLLEGE CHICAGO
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