Isael Arellano

• Develop and execute effective sales strategies in partnership with the bottler based on local market opportunities and insights gathered through execution in the field
• Execute sales objectives with regular KPI tracking and progress reports
• Maximize sales while keeping expenses to a minimum (within budget guidelines)
• Increased territory sales by developing and implementing effective sales strategies.
• Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
• Led a high-performing sales team, providing coaching and support for continued success.
• Leveraged CRM tools to track customer interactions accurately, facilitating data-driven decision-making processes for improved results over time.

• Enhance retail presence by negotiating, building, setting, securing, and moving in-store displays and placing point of sale materials (where possible), assuring price tags placement
• Secure product rotation on shelves complies with rotation standards, ensuring product freshness and quality
• Organize back rooms and cold vaults of stores, keeping these areas clean and accessible at all times
• Responsible for servicing the route assigned (20 - 25 accounts per day).
• Monitored client feedback to identify areas of improvement within the activation process, implementing changes as needed to enhance overall satisfaction levels.
• Supported continuous improvement initiatives by participating in regular team meetings and sharing best practices with colleagues.
• Maintained detailed records of all activations completed, allowing for accurate reporting and analysis of trends over time.

• Managed daily operations to improve sales performance within the electronics department
• Understand sales goals, plan daily/weekly workload, and to deliver on department and store sales goals and guest engagement, including: planning merchandising, pricing workload, transitions, revisions, sales plans and promotions
• Enable team members to stay up-to-date on relevant trends and products
• Optimized inventory levels to meet forecasted demand
• Lead and demonstrate a culture of executing all best practices as outlined with team onboarding and learning; help close skill gaps through development, coaching and team interactions
• Enforced quality, safety, and sanitation standards to maintain department goals

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• Increased sales revenue by implementing targeted sales strategies and team training sessions.

• Assisted leadership in executing opening procedures
• Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
• Helped customers complete purchases by moving heavy items, collecting payments, and bagging purchases.
• Maintained current knowledge of shelf planograms and end cap plans to merchandise products.
• Operated forklift to move materials and unload vehicles
• Took proper care of merchandise to prevent damage and maximize efficiencies
• Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.