Yi Ching Chen
Summary
Dynamic product designer with a passion for crafting user-centered experiences. Proficient in rapidly prototyping and designing intuitive UI/UX solutions while collaborating seamlessly with cross-functional teams. Adept at optimizing payment flows and leveraging creativity to present concepts effectively to clients, ensuring alignment with project objectives and delivering exceptional results.
Overview
4
4
years of professional experience
Work History
Senior Product Designer
Citibank
03.2022 - Current
- Produced rapid prototypes in Figma to inform and iterate on product design, including payment flows such as credit card payments, points transfer, and money transfer, ensuring a seamless user experience.
- Identified opportunities for enhancing user experience and collaborated with diverse design teams to implement improvements across a range of projects.
- Adapted project schedules to accommodate changes in scope, ensuring timely delivery of high-quality work, particularly in the context of various design teams.
- Brainstormed and collaborated with peers across different design teams to ideate innovative product features and enhancements, fostering a dynamic creative environment.
- Managed multiple projects efficiently in a fast-paced, deadline-driven environment, contributing to the success of cross-functional teams.
- Utilized wireframes, mock-ups, and prototypes to establish intuitive user interface designs and solid information architecture for various projects, including payment-related features.
- Collaborated closely with UX and product teams from different departments to define and meet visual and functional requirements, ensuring consistency and alignment across the organization.
- Conducted live user testing to assess the effectiveness of design solutions and enhancements, ensuring they met business and customer needs while working within diverse design teams.
Freelancer UI/UX Designer
Self-employed
01.2020 - 03.2022
- Successfully designed an eCommerce web application specializing in the resale of second-hand makeup and skincare products.
- Applied UI/UX design principles to create captivating and user-friendly graphics, optimizing layout aesthetics.
- Conducted comprehensive UX research through interactive testing with high- and low-fidelity prototypes.
- Ensured the entire online user experience was finely tuned for usability, functionality, and outstanding visual design.
- Delivered innovative solutions to UI/UX design challenges, incorporating industry best practices and adhering to ADA guidelines.
- Conducted critical backups and disaster recovery procedures while recommending new tools and software enhancements.
- Collaborated with stakeholders to define project objectives and provided creative direction for project aesthetics, functionality, and user experience.
- Developed comprehensive UI/UX design strategies for brands, establishing style standards for fonts, colors, and imagery.
Education
Master of Arts - Interaction & UI/UX Design
Academy of Art University
San Francisco, CA05.2021
Bachelor of Arts - Business Management & Economics
University of California – Santa Cruz
Santa Cruz, CA06.2018
Skills
- Project Management
- Mobile Application Development
- Creative Ideation
- Payment Flow Expertise
- Creative Design Layouts
- Design and Implementation
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Senior Product Designer
Citibank
03.2022 - Current
Freelancer UI/UX Designer
Self-employed
01.2020 - 03.2022
Master of Arts - Interaction & UI/UX Design
Academy of Art University
Bachelor of Arts - Business Management & Economics
University of California – Santa Cruz
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