ISAIAH AN
Central Falls,RI
Summary
Strategic marketing and product development leader with 4+ years experience bringing new segments to market. Specialized in core and licensed development by collaborating with cross-functional teams to deliver profitable and high volume product.
Overview
5
5
years of professional experience
Work History
ASSOCIATE BRAND MANAGER
NERF
11.2021 - Current
- Managed the largest segment on Nerf, Nerf Elite, which accounts for 54% of overall Nerf business and $150M in total net revenue
- Led global product development for the Nerf N Series launch, a critical new segment delivering unprecedented innovation in the blaster category. Built consensus and excitement with global partners to reach forecasts over $60M
- Developed product and marketing strategy for the Nerf licensed portfolio including managing over 7 licensor relationships that results in over $120M in total net revenue
- Spearheaded the development for a Nerf Minecraft experience that garnered 26M media impressions and 30 media placements
ASSISTANT BRAND MANAGER
NERF
01.2020 - 11.2021
- Created the marketing campaign for the Nerf Roblox launch—including the official Nerf Roblox game—generating $60M in total net revenue
- Communicated weekly sales performance updates to key Nerf stakeholders to highlight latest trends and activities in the category
- Leveraged brand and category studies to establish product value propositions with the cross-functional team, driven by consumer insights
Project Manager
Biolumina
04.2019 - 01.2020
- Supervised cross-functional teams to create print and digital media for over 30 projects
- Managed a new brand campaign launch including redesigning a website, developing targeted emails, and creating brochures and journal ads to highlight the efficacy of a brand's leading drug.
Education
MBA - Marketing & Strategy
BOSTON UNIVERSITY QUESTROM SCHOOL OF BUSINESS
Boston, MABA - Sociology
BOSTON COLLEGE
Chestnut Hill, MASkills
- Microsoft Office
- P2M
- Circana
- Finsights
- AIM Commercial Analytics
Timeline
ASSOCIATE BRAND MANAGER
NERF
11.2021 - Current
ASSISTANT BRAND MANAGER
NERF
01.2020 - 11.2021
Project Manager
Biolumina
04.2019 - 01.2020
MBA - Marketing & Strategy
BOSTON UNIVERSITY QUESTROM SCHOOL OF BUSINESS
BA - Sociology
BOSTON COLLEGE
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