Zoe Doyle
North Haven,CT
Summary
Results-driven Associate Brand Manager with 2+ years of experience at Mulberry Park Silks, a luxury bedding and home décor brand. Developed and executed brand strategies, managed influencer programs, created engaging content, and optimized customer experience through data-driven marketing. Versatile writer and editor with a strong background in social media management, grant writing, and content creation.
Overview
12
12
years of professional experience
Work History
Associate Brand Manager
Mulberry Park Silks
01.2022 - Current
- Develop and implement brand strategies to drive awareness and customer engagement
- Spearheaded and structured the company’s first influencer program, hiring and managing content creators for branded promotions
- Created and optimized personalized quizzes using Lantern (a Shopify extension), generating over $300,000 in the first year by linking customers to tailored product recommendations
- Oversee content creation, including blog posts, newsletters, SEO-driven articles, and social media management across multiple platforms, ensuring brand consistency and audience engagement
- Conduct market research and data analysis to improve brand positioning, optimize campaigns, and enhance customer satisfaction
- Collaborate on product development initiatives to align with market trends and customer preferences
Editor & Content Writer
Freelance Editor
07.2018 - Current
- Provided high-quality writing and editing services to a behavioral health practice specializing in LGBTQIA+ needs in New Haven and NYC
- Focused on grant writing to support funding initiatives
- Managed social media content across multiple platforms, creating original content aligned with the practice’s brand identity and goals
Orthotic Sales Associate
The Good Feet Store
03.2017 - 07.2018
- Provided consultative sales services for arch support systems, exceeding sales goals in a competitive environment
- Educated customers on foot health, comfort, and performance solutions
- Managed social media and email campaigns using Constant Contact to increase customer engagement and repeat sales
Store Manager
Totally Awesome Goods
05.2015 - 08.2016
- Drove sales growth by building strong customer relationships and exceeding monthly revenue targets
- Developed marketing initiatives, including trunk shows to showcase local artists and enhance community engagement
- Enhanced the brand’s online presence through blogging and social media marketing
Editor-in-Chief
Groove Magazine (RED MAT Media)
02.2013 - 12.2013
- Led a team of over25 writers and editors, overseeing content development and magazine layout
- Managed editorial deadlines, staff meetings, and article assignments while maintaining quality and consistency
- Wrote and edited feature articles, including a monthly “Letter from the Editor”
Music Editor
Groove Magazine (RED MAT Media)
12.2012 - 02.2013
- Led a team of over25 writers and editors, overseeing content development and magazine layout
- Managed editorial deadlines, staff meetings, and article assignments while maintaining quality and consistency
- Wrote and edited feature articles, including a monthly “Letter from the Editor”
Education
Bachelor of Arts - English
Southern Connecticut State University
New Haven, CT12.2013
Skills
- Brand Management & Strategy
- Digital Marketing & SEO
- Content Creation & Editing
- Influencer & Partnership Marketing
- Market Research & Data Analysis
- Social Media Management
- Copywriting & Blogging
- Product Developmental
- Grant Writing
- Sales & Customer Engagement
- Proficient in applications including Shopify, Gorgias, Camtasia, Markey Muse, Microsoft Office Suite
Timeline
Associate Brand Manager
Mulberry Park Silks
01.2022 - Current
Editor & Content Writer
Freelance Editor
07.2018 - Current
Orthotic Sales Associate
The Good Feet Store
03.2017 - 07.2018
Store Manager
Totally Awesome Goods
05.2015 - 08.2016
Editor-in-Chief
Groove Magazine (RED MAT Media)
02.2013 - 12.2013
Music Editor
Groove Magazine (RED MAT Media)
12.2012 - 02.2013
Bachelor of Arts - English
Southern Connecticut State University
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