ISHA SHARMA
Jersey City,NJ
Summary
Accomplished Senior Content Strategist with over nine years of experience in digital content creation, marketing campaigns, and brand strategy. Demonstrated expertise in scaling brand visibility, optimizing content for SEO, and driving significant traffic growth. Proven track record of managing high-profile collaborations with platforms like Amazon Prime Video, Netflix, and Hotstar. Adept at creating user-centric content and leading cross-functional teams to deliver impactful digital strategies.
Overview
10
10
years of professional experience
Work History
Senior Content Strategist
Indiatimes, Times Internet
New York, NY
04.2015 - 12.2023
- Led the transformation of Indiatimes.com into a global digital brand, increasing monthly unique visitors from 1 million to 32 million
- Authored over 10,000 original articles on lifestyle and entertainment, significantly enhancing audience engagement
- Managed breaking news stories, blogs, and headlines using tools like Dataminr, TweetDeck, and Google News
- Executed content calendars and collaborated with major platforms including Amazon Prime Video, Netflix, and Hotstar
- Produced various content formats, including videos, infographics, blog posts, and ads, achieving over 100k shares within 24 hours for optimized articles
- Utilized AdWords for keyword research, resulting in top 3 SERP rankings and a 44% improvement in SEO traffic.
Marketing and Communications Associate
LetzChange Foundation (Now GiveIndia)
New Delhi, India
04.2014 - 04.2015
- Developed and optimized content for the organization's website, ensuring accuracy and relevance
- Led social media campaigns, including the successful launch of a Matching Grant campaign in collaboration with Axis Bank Foundation
- Spearheaded the Annual LetzChange Fundraising Challenge, enabling 82 nonprofits to raise over INR 25 million.
Education
Post Graduate Diploma in Advertising and Public Relations -
Indian Institute of Mass Communication
New Delhi, India04.2014
Bachelor of Arts, Journalism (Hons) -
Delhi University
New Delhi, India04.2013
Skills
- Content Strategy & Optimization
- Digital Marketing & SEO
- Project & Campaign Management
- Branding & Creative Development
- UX Writing & User Research
- Social Media Strategy
- Google Analytics & AdWords
- Cross-functional Team Leadership
References
References available upon request.
Timeline
Senior Content Strategist
Indiatimes, Times Internet
04.2015 - 12.2023
Marketing and Communications Associate
LetzChange Foundation (Now GiveIndia)
04.2014 - 04.2015
Post Graduate Diploma in Advertising and Public Relations -
Indian Institute of Mass Communication
Bachelor of Arts, Journalism (Hons) -
Delhi University
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