Overview
Work History
Education
Accomplishments
Certification
Additional Experience
Timeline
Generic

ISHARA HALL

Baltimore,MD

Overview

5
5
years of professional experience
1
1
Certification

Work History

Digital Communications Specialist

Baltimore City Government
Baltimore, MD
08.2024 - Current
  • Produced digital content for city websites, newsletters, and social media, helping to drive a 40% increase in web traffic, 35% follower growth, and 25% boost in open rates.
  • Created daily media monitoring and news clips for city leadership.
  • Utilized GovDelivery to distribute and track press releases, media advisories, and official statements, increasing subscriber engagement and response rates.
  • Designed and implemented a communications outreach plan for Baltimore Corps that led to a 30% increase in HBCU student applications for the 2025-2026 cohort.
  • Prepared formal communications and coordinated daily interactions between the Mayor’s Office and the press corps
    • Facilitated press movements and access during the Mayor’s local, domestic, and international engagements
    • Developed and assessed comprehensive vetting profiles to evaluate potential outreach and engagement opportunities
    • Collaborated with communications, press, and speechwriting staff to fact-check official public statements and digital content
    • Conducted comprehensive research on key campaign issues, tailoring relevant content to develop effective response materials
    • Tracked and summarized daily media activities to provide time-sensitive support for priority rapid response projects

Marketing and PR Specialist

Marc Global
Baltimore, MD
04.2023 - 09.2023
  • Created targeted media lists for high-profile events, such as the Maryland Cycling Classic and Marc Global events, resulting in a 30% increase in media coverage and outreach to over 100 journalists and influencers.
  • Wrote compelling pitch letters for a diverse client base, leading to a 25% higher media response rate, and coverage in 15+ major publications.
  • Developed over 50 flyers and content packages for prominent clients like the City of Baltimore, the Rich Program of Baltimore, and Towson University, contributing to a 10% increase in event attendance, and demonstrating strong graphic design, creative direction, and marketing abilities.
  • Captured and edited 100+ videos and photographs for events and client branding needs, leading to a 17% boost in social media engagement, and a 20% increase in website traffic.
  • Leveraging advanced skills in video production, event and portrait photography, and digital content creation using tools like Adobe Premiere Pro, Photoshop, and Canva to craft compelling visual stories for social media and marketing campaigns.

Founder

TheIsharaKWay
Philadelphia, PA
01.2020 - Current
  • Coordinated over 50 service projects across the Philadelphia and Baltimore regions, applying event execution, strategic planning, and community engagement strategies to strengthen impact.
  • Allocated over $300 to support educational initiatives for youth in Philadelphia, reflecting a commitment to community development, and strategic partnership cultivation.
  • Curated and hosted live informational sessions on women's and men's health, integrating creative direction, and content strategy to drive engagement.

Education

MBA - Marketing

Morgan State University
Baltimore, MD

B.S Multimedia Journalism -

Morgan State University
Baltimore, MD

Accomplishments

  • Member of Delta Sigma Theta Sorority, Inc.
  • Founder & CEO, TheIsharaKWay Foundation

Certification

  • Meta Social Media Marketing Professional

Additional Experience

  • On Air Personality, WEAA, Baltimore, MD Jun. 2022-Sep 2022
  • Media Production Intern, Morgan State Athletic Department, Baltimore, MD Jun. 2021-Jan. 2023

Timeline

Digital Communications Specialist

Baltimore City Government
08.2024 - Current

Marketing and PR Specialist

Marc Global
04.2023 - 09.2023

Founder

TheIsharaKWay
01.2020 - Current

MBA - Marketing

Morgan State University

B.S Multimedia Journalism -

Morgan State University

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ISHARA HALL