Isis Moore
Morgantown
Summary
Hands-on experience being a multimedia manager for a college. I ran the WVU engineering school's social media accounts, created and edited media, and implemented A/B testing strategies based on analytic data to optimize content and campaign performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Multimedia Specialist
West Virginia University
07.2022 - 12.2023
- Managed digital archives.
- Optimized and re-cut image and video files by identifying clips, editing and encoding videos.
- Transcribed and logged interviews using Adobe products.
- Prepared and designed flyers, illustrations, graphics and photographic work using Adobe products.
- Developed marketing content such as social media posts, promotional materials and advertisements for social media.
- Digitally edited photos to enhance appearance.
- Photographed high-quality images for various print and digital projects.
- Produced original video content to facilitate multimedia production.
- Utilized third-party analytic apps to track and analyze website traffic, user behavior, monitor social performance, and conversion rates, providing actionable insights.
- Understood director's artistic vision and maintained alignment with vision throughout editing process.
- Improved website functionality by redesigning, updating and implementing plug ins and extensions.
- Engaged consumers in social conversations to develope relationships with students.
Cashier
Walmart
01.2016 - 05.2017
- Answered questions about store policies and addressed customer concerns.
- Worked flexible schedule and extra shifts to meet business needs.
- Maintained cash drawer
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
Education
Master of Science - Integrated Marketing Communications
West Virginia University
Morgantown, WV12.2023
Bachelor of Science - Journalism, Advertising
West Virginia University
Morgantown, WV12.2021
Skills
- ADA Compliant
- Adobe Photoshop
- Adobe Premier
- Adobe Lightroom
- Microsoft Office
- Hootsuite
- Photography
- Videography
- Content Creation
- Video Editing
- Copywriting
Certification
- Hootsuite - Social Marketing Certification
- Hootsuite - Hootsuite Platform Certification
Timeline
Multimedia Specialist
West Virginia University
07.2022 - 12.2023
Cashier
Walmart
01.2016 - 05.2017
Master of Science - Integrated Marketing Communications
West Virginia University
Bachelor of Science - Journalism, Advertising
West Virginia University
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