Israel McKenzie
Lee's Summit,MO
Summary
Izzi is seeking a Marketing Analyst role. He has proven ability to develop strategies, manage social media, and analyze data through his leadership roles. His strong skills in data analysis, social media management, and market strategy will benefit your company. Izzi is passionate about leveraging data to drive marketing insights and achieve business results.
Overview
2
2
years of professional experience
Work History
Paid Media Coordinator
Go Local Interactive
Overland Park, KS
05.2025 - 02.2026
- Analyzed paid search campaigns to optimize performance and maximize ROI.
- Developed and executed keyword strategies to enhance ad visibility and relevance.
- Conducted A/B testing on ad copy and landing pages to improve conversion rates.
- Managed budget allocation across various channels to ensure effective spend utilization.
- Successfully managed multiple client accounts simultaneously, ensuring consistent growth across all campaigns.
VP of Recruitment & Community Relations
American Market Association
01.2024 - 05.2025
- Tracked and analyzed recruitment event metrics to optimize strategies and improve effectiveness. Utilized social media to enhance member engagement. Collaborated with the team to plan and execute innovative recruitment events, leveraging market research and member feedback to maximize participation.
- Developed and implemented recruitment strategies to enhance talent acquisition processes.
Marketing Intern
Hands On Discovery Center
09.2024 - 12.2024
- Developed and executed social media content strategies across platforms, increasing engagement. Utilized social media analytics tools to track KPIs (reach, engagement, website traffic). Analyzed social media data for trends, insights, and improvements, and compiled findings into a report with recommendations. Collaborated with marketing on traditional materials, ensuring brand consistency.
Education
BBA - Marketing Analytics
East Tennessee State University
05.2025
Skills
- Google Analytics
- Hootsuite Analytics
- SEO/SEM
- A/B Testing
- Marketing Strategy
- Microsoft Excel
- SQL
- Python
Timeline
Paid Media Coordinator
Go Local Interactive
05.2025 - 02.2026
Marketing Intern
Hands On Discovery Center
09.2024 - 12.2024
VP of Recruitment & Community Relations
American Market Association
01.2024 - 05.2025
BBA - Marketing Analytics
East Tennessee State University