Iman Staab
Cumming,GA
Summary
Results-driven and creative marketing professional with extensive and international experience in managing multifaceted marketing projects. Seeking a challenging position to utilize strategic planning, leadership, and communication skills to drive growth and innovation.
Overview
22
22
years of professional experience
Work History
Chief Marketing Officer
German American Chamber Of Commerce (GACC South)
2021.06 - Current
- Managed branding campaigns and event marketing initiatives in print, video, web ,and social media
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners
- Increased consumer retention by reactivating dormant consumers through retention campaigns
- Increased market awareness and penetration through development of creative collateral
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share
- Developed strategies to incorporate PR and media to further enhance brand and build market share
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions
- Identified low-cost opportunities to increase visibility and drive traffic
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies
- Created official company page on various social media platforms to facilitate interaction with customers
- Established and maintained strong relationships with customers, vendors and strategic partners
- Managed financial, operational and human resources to optimize business performance
- Formulated and executed strategic initiatives to improve product offerings
- Developed innovative sales and marketing strategies to facilitate business expansion
- Analyzed industry trends and tracked competitor activities to inform decision making
- Monitored key business risks and established risk management procedures
- Created succession plans to provide continuity of operations during leadership transitions
- Devised and presented business plans and forecasts to board of directors
Deputy Delegate, PR & Communications Manager
German Saudi Chamber Of Commerce (GESALO)
2019.01 - 2021.05
- Represent Delegate in all Chamber matters during absence.
- Led, monitored, and coordinated all aspects of public relations activities.
- Managed office with 15 permanent staff and 2 interns
- Developed market communication strategies and analyzed problems to define goals and measure results.
- Oversaw public relations projects from inception to completion, ensuring timely and within-budget content delivery.
- Chief Editor of German Saudi Business Magazine, published quarterly.
- Supervised development of design and content of marketing materials
- Introduced effective communication strategies to improve customer loyalty, brand awareness, and satisfaction.
- Established robust relations with departments to propose and generate new ideas and promote services.
- Served as website manager, follower growth from 2019 to 2021:
- LinkedIn Followers: 2586, 211% yearly average
- Instagram Followers: 215% yearly average
- Twitter Followers: 130% yearly average
- Obtained over $160k in sponsorship over course of two years.
- Presented more than 100 round tables, delegation visits, social & knowledge-sharing events.
- Lead in digitalization process within our worldwide network
Chief Assistant & Membership Manager
German Moroccan Chamber Of Commerce
2016.01 - 2018.12
- Provided active functional support to director and staff members to streamline operations
- Identified cost-saving opportunities by monitoring operating costs, budgets, and resources
- Rendered exceptional support to companies in identifying business partners, arranging events, and coordinating business meetings
- Lead and organize annual general meeting of board and members
- Project Manager for Chamber website and improved online traffic
- Fostered congenial relationships and professional communication with members.
- Support 400+ members (membership acquisition & membership retention)
- Handled logistics, catering, agendas, and travel arrangements for meetings and event planning for board of directors, president, and executive vice president
Hospitality Manager
Bawani International
2014.09 - 2015.08
- Assured timely provision of over 1000 properties to clients in line with quality standards and requirements
- Developed robust relationships between maintenance staff, clients, and management
- Resolved complex issues in timely manner to deliver positive residential experience.
Manager
Saudi German Business Group (SGBG)
2011.01 - 2011.12
- Served as communication bridge between Saudi and German business partners
- Managed 100+ members
- Planned and executed 20 business breakfast/year, with keynote speakers and other cultural and social events
- Work closely with German Consulate and Saudi counterpart.
- Successfully managed budgets and allocated resources to maximize productivity and profitability
Project Leader
Siemens Ltd
2002.01 - 2004.12
- Planned and executed 4 complex projects in collaboration with MRI application development and support teams
- Improved key business processes by successfully developing, establishing, and implementing cross-departmental CRM system tracing partners' activities, analyzing core competencies of hospitals, and devising budget plans.
- Administered contracts and organized summits
- Planned, executed, and controlled assigned projects, ensuring work performed complied with contractual requirements
- Produced quality standards, checklists, report templates, and processes
Education
Certified Multimedia Designer, Student at - Digital Communications And Multimedia
ILS University Hamburg
Online01.2012
Bachelor of Arts - Business Administration And Management
Siemens Ltd. Vocational Baccalaureate
Duesseldorf, Germany09.1998
BBA - Business Administration And Management
Commercial College
Duesseldorf, Germany05.1995
Skills
- Public Relations Management
- Strong Communication skills
- Marketing Management
- Strategic Planning and Analysis
- Exceptional Customer Service
- Stakeholder Communication
Languages
Arabic
Native or Bilingual
English
Full Professional
German
Native or Bilingual
French
Limited Working
Timeline
Chief Marketing Officer
German American Chamber Of Commerce (GACC South)
2021.06 - Current
Deputy Delegate, PR & Communications Manager
German Saudi Chamber Of Commerce (GESALO)
2019.01 - 2021.05
Chief Assistant & Membership Manager
German Moroccan Chamber Of Commerce
2016.01 - 2018.12
Hospitality Manager
Bawani International
2014.09 - 2015.08
Manager
Saudi German Business Group (SGBG)
2011.01 - 2011.12
Project Leader
Siemens Ltd
2002.01 - 2004.12
Certified Multimedia Designer, Student at - Digital Communications And Multimedia
ILS University Hamburg
Bachelor of Arts - Business Administration And Management
Siemens Ltd. Vocational Baccalaureate
BBA - Business Administration And Management
Commercial College
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