Itai Yasur
Washington
Summary
Product Manager with expertise in growth strategies and customer experience enhancement. Combines product management skills with marketing operations to execute integrated campaigns that improve retention and engagement. Demonstrates a proven track record in aligning product development with business objectives through effective stakeholder collaboration.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Product Manager - Growth and Customer Experience
TheLotter
11.2025 - Current
- Owned Growth and Customer Experience product areas, enhancing mobile app functionality and acquisition systems.
- Collaborated with stakeholders and CEO to develop product roadmaps that directly supported business objectives.
- Led cross-functional teams to deliver key product features, implementing continuous monitoring and optimization strategies.
Retention Team Lead
TheLotter
02.2025 - 11.2025
- Managed Retention Team to execute integrated marketing campaigns across diverse products and brands, enhancing customer loyalty.
- Developed quarterly marketing roadmap aligning with retention and revenue goals, driving strategic initiatives.
- Transitioned to automated user journeys, enhancing customer engagement and increasing long-term value.
Retention Manager
TheLotter
Tel Aviv District
03.2023 - 01.2025
- Coordinated cross-functional teams to execute marketing campaigns, ensuring alignment from planning to optimization.
- Implemented micro-segmentation strategies for personalized messaging, boosting engagement and retention.
- Developed automated user journey campaigns using behavioral triggers, enhancing user engagement and satisfaction.
- Analyzed campaign performance with Excel and BI tools, delivering actionable insights that informed stakeholder decisions.
Content Writer
TheLotter
Tel Aviv-Yafo
02.2022 - 05.2023
- Crafted and optimized engaging content for marketing channels, enhancing audience engagement through emails, digital ads, and press releases.
- Partnered with cross-functional teams to align brand voice with campaign objectives, ensuring cohesive messaging across initiatives.
- Oversaw translation and localization efforts for global markets, ensuring consistent content quality and cultural relevance across languages.
Executive Assistant
CINE
Washington
05.2013 - 05.2017
- Collaborated directly with the Executive Director during a comprehensive organizational rebrand, contributing to a new mission statement and a full website content overhaul.
- Oversaw communications with contestants, judges, and sponsors for a major international film composing competition, facilitating smooth coordination and timely responses.
- Wrote and edited website copy, press releases, email newsletters, and client proposals, ensuring consistent tone and brand voice.
- Created and managed social media content across multiple platforms, enhancing audience engagement and visibility.
Education
Bachelor of Arts - BA - Multi/Interdisciplinary Studies
Berklee College of Music
Boston09-2023
Skills
- Product management and marketing operations
- Market research and user experience design
- Customer relationship management
- Stakeholder engagement and requirements gathering
- Agile methodology
- Jira project management and SQL proficiency
- Business intelligence (BI) and A/B testing
Websites
Certification
- Learning to Write for the Web
- SEO Foundations
- Marketing: Copywriting for Social Media
- Optimove Certified Professional
Timeline
Product Manager - Growth and Customer Experience
TheLotter
11.2025 - Current
Retention Team Lead
TheLotter
02.2025 - 11.2025
Retention Manager
TheLotter
03.2023 - 01.2025
Content Writer
TheLotter
02.2022 - 05.2023
Executive Assistant
CINE
05.2013 - 05.2017
Bachelor of Arts - BA - Multi/Interdisciplinary Studies
Berklee College of Music