IVAN JEAN-CHARLES
Wilkes-Barre,Pennsylvania
Summary
Energetic and creative marketing graduate with hands-on experience in brand strategy, digital content creation, and social media marketing. Dual-degree holder with a strong eye for design and a passion for building communities through digital platforms. Founder of a growing e-commerce brand and skilled in using marketing tools to drive engagement, boost visibility, and deliver results. Ready to bring bold ideas and hustle to a dynamic marketing team.
Overview
2
2
years of professional experience
Work History
Sales Associate
JD Sports
Wilkes-Barre, PA
12.2024 - Current
- Delivered product recommendations and built positive shopping experiences for customers.
- Supported visual merchandising and contributed to meeting weekly sales goals.
Founder & CEO
FXCK ANXIETY
Fruitland, MD
12.2023 - Current
- Relaunched and scaled a mental health-focused streetwear brand using Shopify and Instagram.
- Grew online following and customer base through influencer collaborations and social campaigns.
- Managed product sourcing, fulfillment, and customer service operations.
- Directed creative content, including graphics, videos, and product photography.
Social Media Intern
Office of Diversity Initiatives, Wilkes University
Wilkes-Barre, PA
01.2025 - 05.2025
- Ran the department’s Instagram page to promote diversity events and student engagement.
- Designed promotional materials like flyers, posters, and stories for digital use.
- Captured event photos to build content archives and elevate campus storytelling.
Marketing & Sponsorship Intern
Back Mountain Little League
Dallas, PA
01.2024 - 05.2024
- Developed digital marketing plans that boosted youth signups and social media reach.
- Produced engaging content across platforms to spotlight events and local sponsors.
- Helped secure business sponsorships and supported onsite event coordination.
Education
Bachelor of Arts - Digital Design & Media
Wilkes University
Wilkes-Barre, PA05-2025
Bachelor of Arts - Marketing
Wilkes University
Wilkes-Barre, PA05-2025
Skills
- Social Media Campaigns
- Brand Positioning
- Content Marketing
- Shopify
- Email Marketing
- Adobe Photoshop
- Illustrator
- InDesign
- Canva
- After Effects
- Data Analytics
- Meta Business Suite
- Microsoft Office Suite
- Customer Engagement
- Sponsorship Outreach
- Public Speaking
- Team Collaboration
Additional Highlights
- Built and scaled an e-commerce clothing brand from scratch.
- Strong knowledge of current trends in youth marketing, fashion, and social engagement.
- Quick learner, team player, and always ready to create, adapt, and grow.
Timeline
Social Media Intern
Office of Diversity Initiatives, Wilkes University
01.2025 - 05.2025
Sales Associate
JD Sports
12.2024 - Current
Marketing & Sponsorship Intern
Back Mountain Little League
01.2024 - 05.2024
Founder & CEO
FXCK ANXIETY
12.2023 - Current
Bachelor of Arts - Digital Design & Media
Wilkes University
Bachelor of Arts - Marketing
Wilkes University
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