Summary
Overview
Work History
Education
Skills
Certification
Coursework • Honors • Activities
Websites
Timeline
Awards
Generic
Cody Hatfield

Cody Hatfield

Richmond,KY

Summary

I’m a driven fitness coach, entrepreneur, and sales professional who loves helping people push past their limits and hit goals they never thought possible. Over the last few years, I’ve built Hatfield Fit Co., coaching clients in strength training, bodybuilding, and fat loss while also learning how to scale my services online. My time at GNC and EveryHour Fitness gave me real-world experience in sales, customer relationships, and brand promotion, while my digital marketing work showed me how to grow businesses through social media and creative strategy. I’m now pursuing a Bachelor’s in Business Administration with a focus in Marketing, along with a Minor and Certificate in Sales. My goal is to combine my passion for fitness with strong business and marketing skills to build impactful brands that make a difference in people’s lives. I thrive in fast-paced environments, take pride in outworking the competition, and bring the same discipline I’ve built in bodybuilding into every opportunity I take on.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Sales Associate

GNC
08.2023 - Current
  • At GNC, I consistently exceed sales goals by connecting with customers and tailoring supplement stacks to their needs. In one month, I sold over 60 Pro Memberships while averaging only 15 hours per week, showing my ability to educate, convert, and retain clients. I’ve become known for product knowledge, upselling, and promoting brand loyalty in a competitive retail space.

Fitness Coach

Hatfield Fit Co.
05.2022 - Current
  • For over three years, I’ve coached clients ranging from beginners to athletes, designing individualized programs for muscle growth, fat loss, and lifestyle balance. I’ve successfully guided 25+ clients to achieve measurable transformations, including an average of 8–12 lbs of fat loss within 12 weeks or 5–10 lbs of lean muscle gain in structured phases. As an OCB Bodybuilding competitor, I bring firsthand competitive knowledge into my coaching, from posing and peak-week prep to macro adjustments. I’m also building a digital platform projected to serve 100+ online clients annually, offering coaching, pre-recorded workouts, and premium guides to scale Hatfield Fit Co. to a wider audience.

Digital Marketing Assistant

Local Businesses
06.2023 - 08.2024
  • I created and managed social media campaigns for small businesses, fitness coaches, and local organizations. By designing content strategies, running ad campaigns, and launching email marketing, I helped clients expand their reach, increase engagement, and improve online sales performance.

Sales Associate & Marketing Assistant

EveryHour Fitness
02.2021 - 07.2023
  • While working as a sales associate, I saw the opportunity to bring more value and took initiative to create Facebook and Instagram ads that highlighted the gym’s strengths. I also built partnerships with local companies to boost exposure. These efforts contributed to a 20% increase in membership sales, showing how creative marketing and initiative can directly impact growth.

Education

Bachelor of Business Administration (B.B.A.) - Marketing, Sales, Sales Certificate

Eastern Kentucky University
Richmond, KY
05.2027

Associate in Science (A.S.) - undefined

Big Sandy Community & Technical College
Pikeville, KY
05.2025

High School Diploma - undefined

Pike Central High School
Pikeville, KY
05.2023

Skills

  • Time management
  • Problem-solving
  • Upselling and cross selling
  • Verbal and written communication
  • Cold calling
  • Client account management
  • Negotiation tactics
  • Sales forecasting
  • Product promotions
  • Business development
  • Strategic planning
  • Brand promotion
  • Sales goals attainment
  • Complex problem-solving
  • Sales training
  • Listening skills
  • Multi-tasking
  • Cash handling
  • Flexible schedule
  • Goal oriented
  • Product sales
  • Digital marketing
  • Social media campaigns
  • Content creation

Certification

Certified Nursing Assistant (CNA) — Kentucky | License #4003797

Coursework • Honors • Activities

Relevant Coursework: Accounting; Statistics Extracurricular: Golf; CNA; Biology Club

Timeline

Sales Associate

GNC
08.2023 - Current

Digital Marketing Assistant

Local Businesses
06.2023 - 08.2024

Fitness Coach

Hatfield Fit Co.
05.2022 - Current

Sales Associate & Marketing Assistant

EveryHour Fitness
02.2021 - 07.2023

Associate in Science (A.S.) - undefined

Big Sandy Community & Technical College

High School Diploma - undefined

Pike Central High School

Bachelor of Business Administration (B.B.A.) - Marketing, Sales, Sales Certificate

Eastern Kentucky University

Awards

Dean’s List