Ivy Schaaf
Director Of Sales & Marketing
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Director of Sales and Marketing
Grapp Lerash
Saginaw, MI
06.2022 - Current
- Defines strategy for and develops, executes, and manages brand identity serving over 700 clients
- Responsible for accomplishing sales objectives to include growing revenue, identifying and prioritizing opportunities, executing sales strategies and developing pull-through tactics to meet planned and firm objectives
- Prospects and establishes new customers by managing sales pipeline and developing/delivering proposals to customers
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
Assistant Director of Sales
Great Lakes Loons
09.2019 - 06.2022
- Brought in over $200,000 in new business, renewals, and group sales so far for the 2022 season and $275,000 in 2021 with an 89% account renewal rate
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Manages scheduling, payroll, and performance of all seasonal ticket members
- Builds strong relationships with customers by consistent engagement and developing a deep understanding of their business needs
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches
Director of Business Operations
Schaaf & Associates
12.2018 - 09.2019
- Reviewed company's strategic plans and developed departmental goals and standards to support vision.
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
- Created and implemented marketing strategy and ensures brand standards are upheld
- Researched and developed a new service that resulted in over $700,000
Director of Development & Marketing
Boulware Mission
06.2018 - 12.2018
- Developed and implemented marketing and public relations strategies, while having extensive success in 6 figure fundraising gains in two fundraisers
- Increased web user traffic by 41% by creating a new and easy to use website, and increased Facebook likes by 94.15%
- Created and maintained a spreadsheet of donors and created marketing campaigns through MailChimp
- Used Microsoft Word and other software tools to create documents and other communications.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Sales Representative
C.H. Robinson
06.2017 - 06.2018
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Completed over 50+ calls a day to exceed sales goals
- Enhanced marketing and sales strategies to increase profitability and develop organizational pipeline.
- Surpassed sales objectives several consecutive months by cultivating productive client partnerships.
Education
BBA - Marketing
Western Michigan University
09.2013 - 06.2017
Skills
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Timeline
Director of Sales and Marketing
Grapp Lerash
06.2022 - Current
Assistant Director of Sales
Great Lakes Loons
09.2019 - 06.2022
Director of Business Operations
Schaaf & Associates
12.2018 - 09.2019
Director of Development & Marketing
Boulware Mission
06.2018 - 12.2018
Sales Representative
C.H. Robinson
06.2017 - 06.2018
BBA - Marketing
Western Michigan University
09.2013 - 06.2017
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