IVY SUMMERLOT
Summary
Leadership driven business student focused on brand marketing and consumer engagement. Achieved significant results in executing promotional campaigns and cultivating strategic partnerships through on campus initiatives. Expertise in event execution and market analysis to boost brand visibility and consumer insights.
Overview
2
2
years of professional experience
Work History
Student Marketeer
Red Bull
09.2024 - Current
- Recognized as a University Focus Campus Champion and selected as a top 2 Student Marketeer lead for exceeding engagement goals and executing successful on-campus marketing campaigns.
- Increased brand visibility across campus by identifying high traffic events and executing targeted marketing activations
- Cultivated partnerships with student organizations to enhance product sampling and brand engagement efforts
- Showcased brand identity through on-site activations and experiential marketing initiatives
- Executed market analysis and POS audits to assess inventory performance and improve promotional effectiveness
Student Ambassador
NRF Foundation
01.2024 - Current
- Represent the National Retail Federation by promoting industry events, certifications, and career development resources to students
- Coordinated logistics for campus meetings and professional development events, enhancing student participation and engagement
- Supported outreach efforts connecting students with retail and fashion industry opportunities
Education
Bachelor of Science - Fashion Major, Marketing, Consumer Technology, Digital Media
Ball State University - Miller College of Business
Muncie, IN05-2025
Skills
- Event Marketing & Brand Activations
- Promotional Campaigns
- Social Media Strategy & Platform
- Consumer Insights
- Market research
- Adobe Creative Suite: Illustrator, InDesign, Lightroom
- Canva: digital content creation
- Brand loyalty
Accomplishments
- Top 2 Campus Champion, Midwest Region – Red Bull
University Focus Campus Champion – Red Bull
Selected to Present Marketing Activation Concept to Red Bull Leadership in Chicago
President, Fashion Industry Studies Club (FISC)
Executive Board Member, NRF Foundation Student Ambassador Program
Dean's List, Ball State University
Affiliations
- Leadership & Campus Involvement
Fashion Industry Studies Club (FISC)
Ball State University | 2023 – Present
President | 2025 – Present
- Lead the organization's strategic direction, programming, and member engagement initiatives.
Coordinate industry networking events, professional development opportunities, and fashion-focused programming.
- Represent the organization in partnerships with faculty, students, and industry professionals.
Secretary Chair | 2024 – 2025
- Managed organizational communications, meeting documentation, and executive board coordination.
- Supported event planning and member engagement initiatives.
Member | 2023 – 2024
NRF Foundation Student Ambassador
Executive Board Member | 2024 – Present
- Promote retail industry certifications, career development opportunities, and networking events across campus.
- Coordinate outreach efforts and professional development programming for students interested in retail, marketing, and fashion careers.
- Serve in an executive leadership role supporting strategic planning, student engagement, and campus recruitment efforts.
Relevant Coursework
Marketing & Consumer Behavior
- Introduction to Marketing
- Branding
- Social Media Marketing
- Introduction to Digital Marketing
- Social Media Algorithms
Fashion Industry & Retail Studies
- Fashion Buying
- Styling
- Textiles
Digital Media & Creative Technology
- Foundations of Media
- Introduction to Media Design
- Digital Media Coursework
- EMDD 101: The Digital World
Business & Professional Development
- MCOB 100: Business Foundations
- MCOB 200: Professional Development
- MCOB 300: Career Preparation
- Introduction to Business Communication
Emerging Technology
- Future Technology Innovations
Timeline
Student Marketeer
Red Bull
09.2024 - Current
Student Ambassador
NRF Foundation
01.2024 - Current
Bachelor of Science - Fashion Major, Marketing, Consumer Technology, Digital Media
Ball State University - Miller College of Business