Iyon Baker
Dallas,TX (Open To Relocation)
Summary
Content professional with strong experience in developing and executing content strategies that drive engagement and achieve business goals. Proven track record in team collaboration and delivering results, with adaptability to meet changing needs. Skilled in content creation, SEO, analytics, and project management. Reliable and focused on delivering high-quality outcomes.
Overview
2026
2026
years of professional experience
Work History
Senior Design Content Strategist
Capital One
2025 - Current
- Develop comprehensive content strategies aligned with brand objectives and target audience needs
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels
- Analyze performance metrics to refine content strategies for improved engagement and reach
- Craft content for the Capital One mobile app and website, emails, push notifications, texts, and customer resolutions
- Conduct research to identify emerging trends, UI improvements, and content opportunities
Full-Time Freelance Copywriter
Various Companies and Industries
01.2019 - 2025
- Wrote copy for blogs, emails, products, ads, websites, social media, and more, adhering to company guidelines and industry best practices
- Utilized SEO research to improve content organic reach and ensured copy was user-focused, informative, consistent, and efficient enough to guide consumers through the customer journey
- Edited and proofread copy to ensure clarity, consistency, and adherence to brand guidelines
- Collaborated with design teams to create cohesive brand messaging and visual content
Content Manager
Brightmark
01.2024 - 01.2024
- Oversaw the development and execution of content strategies and campaigns to achieve business objectives
- Produced high-quality content for various channels, including blogs, guides, social media, and emails, press releases, billboards, and more
- Collaborated with designers to ensure seamless integration of content across digital platforms
- Worked closely with the legal team to copy edit documents and letters to political officials to advocate for environmental policies
- Developed partnerships with eco-conscious companies to create collaborative content
Copywriter III
NRG Energy
01.2022 - 01.2024
- Led the development of engaging and persuasive copy across various marketing channels
- Collaborated with cross-functional teams to conceptualize and execute creative campaigns, ensuring brand consistency and messaging
- Conducted in-depth research to identify target audiences and tailor copy to their specific needs
Education
Digital Marketing and Storytelling Certificate -
UC Berkeley
01.2021
Advertising and Public Relations, BA - undefined
UNC Chapel Hill
01.2020
AA, AFA - undefined
Early College High School
01.2017
Skills
- Content Strategy Development
- Content Creation/Editing
- Research (ie SEO, User)
- Digital Storytelling
- Campaign Management
- B2B and B2C Writing
- Social Media Marketing
- Email Marketing
- Project Management
- Cross-Functional Collaboration
- Brandink
- Problem Solving
- Internal and External Comms
Timeline
Content Manager
Brightmark
01.2024 - 01.2024
Copywriter III
NRG Energy
01.2022 - 01.2024
Full-Time Freelance Copywriter
Various Companies and Industries
01.2019 - 2025
Advertising and Public Relations, BA - undefined
UNC Chapel Hill
AA, AFA - undefined
Early College High School
Senior Design Content Strategist
Capital One
2025 - Current
Digital Marketing and Storytelling Certificate -
UC Berkeley