Izzy Becerra
Darien,IL
Summary
Detail-oriented professional with excellent communication, interpersonal and creative thinking skills. Aiming to leverage my abilities to successfully fill the vacancy at your company. Frequently praised as hardworking by my peers, I can be relied upon to help your company achieve its goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
VP of Sales, Marketing & Personal Training
Fitness International
03.2015 - Current
- Effectively managed the Sales, Marketing and Personal Training departments for the state of IL
- Developed presentations and promotional materials for company products and services to generate PT revenue.
- Prepared quotes and Presentation Slides for new programs.
- Increased market revenue by implementing strategic sales plans and targeting key market segments.
- Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
- Reduced falloff rate by addressing customer concerns proactively through regular communication channels such as newsletters or webinars.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
General Manager
Fitness International
03.2009 - 02.2015
- Negotiated and closed deals with vendors and company partners
- Attended industry events and conferences to promote company products and interact with potential customers
- Developed staff teams according to strengths and delegated project tasks to meet deadlines
- Collaborated with marketing to develop and execute marketing campaigns
- Solicited new opportunities and generated leads by leveraging business intelligence and third-party data sources
- Resolved customer disputes and accounts receivable discrepancies
- Maintained strong relationships with key customers and Corporate partnerships
- Used negotiation and persuasion skills to influence decision-makers
- Developed sales team through motivation, counseling and product knowledge education
- Managed sales team to consistently achieve growth and hit sales targets
- Recruited, trained, developed and terminated based on company thresholds
- Managed profit goals against budget and prior year, keeping controllable costs within budget
- Established employee development plan, setting clear expectations for team members
- Provided clear direction and set priorities for accomplishing desired actions and results
- Used customer feedback for improving operations and building brand loyalty
- Executed sales and operational activities, producing results that met or exceeded business plan
- Established and maintained proactive human resource functions, complying with labor regulations
- Prepared staff work schedules and assigned specific duties
Education
Mini-MBA - Business Management
International Business Management Institute (IBMI)
Berlin, Germany 01.2024
Skills
- Negotiation expertise
- Revenue Growth
- Sales Presentations
- Sales Pipeline Management
- Territory Management
- Sales Training
- Decision making
- Performance monitoring
- Cross-functional collaboration
- Sales process optimization
- Competitive intelligence
- Industry networking
- Relationship building
- Problem solving
- Team leadership
- Contract negotiation
- Conflict resolution
- Adaptability
- Market analysis
- Time management
- Strategic planning
- Professional Networking
- Prospecting skills
- Sales Team Leadership
- Objection handling
- Lead Generation
- Staff Management
Certification
- ISSA NCPT
- PRT NCPT
References
- Marc Alampi, Regional Vice President, Fitness Intl. 312.838.0618
- Dan Perez, Attorney At Law, 708.518.4224
Additional Information
United States Army Veteran
- Infantry Soldier
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Italian
Limited Working
German
Limited Working
Timeline
VP of Sales, Marketing & Personal Training
Fitness International
03.2015 - Current
General Manager
Fitness International
03.2009 - 02.2015
Mini-MBA - Business Management
International Business Management Institute (IBMI)
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