J. Ryan Routh
Bradenton,US
Summary
Medical sales and management professional with over 20 years of experience driving significant revenue growth and pioneering product launches in the spine and surgical device industry. Excels in negotiation, market development, and fostering strong relationships with surgeons and distributors, having achieved significant sales growth year-over-year. Passionate about leveraging innovative strategies to enhance product adoption and improve patient outcomes, while nurturing a collaborative environment for continuous success.
Overview
2025
2025
years of professional experience
Work History
TERRITORY MANAGER SOUTHEAST REGION
Stratus Medical
- Increased Nimbus RFA sales volume by 113% year over year by driving adoption of the device through clinical expertise, effective case support, and targeted physician engagement across interventional pain practices.
- Achieved "Quota Buster" status by consistently exceeding revenue goals and accelerating evaluation-to-purchase timelines through high-impact product demos, in-services, and clear communication of Nimbus' multi-tined design and lesioning advantages.
- Opened new accounts every quarter, expanding market penetration by building strong physician and clinical staff relationships, delivering hands-on procedural support, and leveraging competitive differentiation to convert key targets.
AREA SALES DIRECTOR FLORIDA
Elevation Spine
Monterey, CA
01.2023 - 05.2024
- Managed direct sales team and distributors for Florida. Responsible for product alpha launch and training of surgeons in the validation and implementation of Saber-C, an anterior cervical stand alone device.
- Produced 75% of company revenue and grew sales 58% year over year from 2022-2023. Fostered strong relationships with surgeons and distributors, facilitating seamless product integration and widespread adoption of Saber-C anterior cervical stand-alone device.
TERRITORY MANAGER FLORIDA
Intrinsic Therapeutics
Woburn, MA
09.2021 - 01.2023
- Education, promotion and training of the Barricaid annular closure device to targeted surgeons for micro discectomy patients at risk of re-herniation.
- Assist surgeon’s offices with payor coverage and VAC product approval.
- Organize meetings with the corporate reimbursement team and hospital network C suites.
- Build and establish account marketing programs for the promotion of Barricaid to the Florida discectomy market.
INTERVENTIONAL CONSULTANT
Medtronic Spine and Biologics
Memphis, TN
11.2015 - 09.2021
- Interventional Consultant II: 1.6 million annual sales. Balloon Kyphoplasty/ Osteocool RFA Target Market - Pain Management, Interventional Radiology, Ortho Spine, and Neurosurgery.
- Navigation Robotics Consultant: 5.6 million annual sales. Mazor /Stealth Navigation. Neurosurgery, Orthopedic Spine.
- Enabling Technology Consultant: 3.3 million annual sales. Developed, trained, and educated customers on the newest enabling Medtronic technologies; Further facilitated customer relationships through cross selling initiatives and co-marketing with established Medtronic territory managers; January 2016 assisted the national launch of the Rialto SI Fusion device.
- Honors: 2016 300% YTD growth Rialto SI Fusion Device; Florida market #1 Ranking in the country; 2017 357% growth YTD. Led sales initiatives for Balloon Kyphoplasty and Osteocool RFA, achieving $1.6 million annual revenue. Targeted key medical specialties to expand market reach.
TERRITORY MANAGER
SI-Bone
San Jose, CA
02.2012 - 11.2015
- 2.1 million annual sales. Target qualified key spine surgeons for the training use of Ifuse System; Organized meetings for significant leaders in spine in order to drive business and acceptance of the SIJ diagnoses and treatment; Responsible for coordinating the hospital approval process and referring surgeon education programs to the local communities of Pain Management Physician, Orthopedic, Spine, and Neurosurgeons; Coordinated all local surgeon training.
- Honors: Million Dollar Club 147% Quota Achievement 2013; 167% Quota Achiever Presidents Club 2013-2014; 139% Quota Achiever - President Club 2014; Highest Total Revenue 2014.
SPINE CONSULTANT
Stryker
Allendale, NJ
10.2008 - 02.2012
- 2.3 million annual sales. Technical support of spinal instrumentation surgery, specializing in Deformity, MIS, trauma, and degenerative spine diseases; Managed relationships with surgeons, staff, hospital administration, and materials management to increase use of Stryker spine products; Sales Team Leader focusing on key accounts in West Florida region.
- Honors: 100% Quota Achievement Award President Club Honoree; 30% Growth Revenue Achiever 2008-2009; Presidents Club Honoree 2010; 30% Growth Revenue Achiever 2010; 142% Quota Obtainment 2010.
SPINE CONSULTANT
Kyphon/Medtronic Spine and Biologics
Memphis, TN
01.2003 - 10.2008
- 2.3 million annual sales. Provided technical support to Operating Room staff; Delivered marketing to the medical community including PCP’s Case Managers, Nurses, and Physical Therapists; Negotiated product sales to hospital systems, including HCA and HMA, for the use of Kyphoplasty, Xstop Interspinous Process Decompression, and Functional Anesthetic Discograms; Management of Surgeon/Radiology customers in Hillsborough, Hernando and Citrus County.
- Honors: Presidents Club 2004; Top Revenue Contributor 2004; Spine Education Performance Award 2004; 100% Revenue Club Award 2005; Highest Percentage of Cases to Quota Award 2005; Highest Case and Revenue Growth Award 2005.
PHARMACEUTICAL SALES SPECIALIST
Abbott Laboratories
Abbot Park, IL
01.2001 - 11.2003
- 1.6 million annual sales. Extensive training in Respiratory, Digestive, Cardiovascular, and Endocrine systems; Promoted products for antibiotic therapy, hypertension, hypothyroidism, and GERD; Managed physician and hospital accounts in Manatee, Sarasota, and Charlotte County. Responsible for product education and promotion through luncheons, MEI and ABCOM accredited programs; Analyzed sales data to identify areas of greatest return on investment and performance.
- Honors: 2001 Top Territory Growth Award; RX Treme Award 2001-2002.
Education
Bachelor of Science - SPORTS MEDICINE
University of West Alabama
Livingston, ALSkills
- Sales Management (Expert), Product Launch, Surgeon Training, Revenue Growth, Account Management, Market Development, Technical Support, Customer Relations, Negotiation, Product Education, Sales Analysis, Market Analysis, Team Leadership, Data Interpretation, Product Strategy, Customer Acquisition
HONORS AND AWARDS
Million Dollar Club 147% Quota Achievement 2013, 167% Quota Achiever Presidents Club 2013-2014, 139% Quota Achiever - President Club 2014, Highest Total Revenue 2014, 100% Quota Achievement Award President Club Honoree, 30% Growth Revenue Achiever 2008-2009, Presidents Club Honoree 2010, 30% Growth Revenue Achiever 2010, 142% Quota Obtainment 2010, Presidents Club 2004, Top Revenue Contributor 2004, Spine Education Performance Award 2004, 100% Revenue Club Award 2005, Highest Percentage of Cases to Quota Award 2005, Highest Case and Revenue Growth Award 2005
Timeline
AREA SALES DIRECTOR FLORIDA
Elevation Spine
01.2023 - 05.2024
TERRITORY MANAGER FLORIDA
Intrinsic Therapeutics
09.2021 - 01.2023
INTERVENTIONAL CONSULTANT
Medtronic Spine and Biologics
11.2015 - 09.2021
TERRITORY MANAGER
SI-Bone
02.2012 - 11.2015
SPINE CONSULTANT
Stryker
10.2008 - 02.2012
SPINE CONSULTANT
Kyphon/Medtronic Spine and Biologics
01.2003 - 10.2008
PHARMACEUTICAL SALES SPECIALIST
Abbott Laboratories
01.2001 - 11.2003
TERRITORY MANAGER SOUTHEAST REGION
Stratus Medical
Bachelor of Science - SPORTS MEDICINE
University of West Alabama