Jim Edwards
Sr. Sales Manager
Elk Grove,CA
Summary
Highly skilled, experienced Divisional / Regional Sales Manager with three + decades of building and leading winning sales organizations. I bring to your company both a broad range of sales and business knowledge that equally transcends across numerous categories, channels, products and industries, in all my Sales Management success has driven greater profits throughout my career…
I complement extensive training in advanced sales disciplines, from new product conception and development to current product types, my ability to successfully execute the use of commercialization and strategic planning have proven to be winning examples that drive a highly successful sales organization within a team environment that relies on accountability, sales execution and performance that is centered on forecasting and verifiable projections that will lead to greater profits both short and long-term.
Overview
20
20
years of professional experience
Work History
Branch Manager, Multi-state/ California and W. Nev
Dykman Electrical Inc.
06.2025 - 05.2026
- Sr. Business Manager for Multi-state Sales and Business Development activities throughout California and Western Nevada.
- Created Strategic planning in order to Identify unsolicited industries with multimillion dollar production facilities.
- Organized sales directive using quarterly goals that increased gross revenue and residual business, gaining new customers from previously unsolicited organizations.
- Worked with numerous Branch Managers throughout the Western US to collectively gain business and develop general construction bid opportunities which focused on all project types for Industrial that listed water related, manufacturing and Municipal / regional construction projects.
- Responsible for significant growth in year one increasing gross profits by 39% elapsing previous 5 years of stagnant sales performance, both quarterly and annually.
- Targeted business planning, with in-house presentations, specialized promotions and designated marketing for Ag related industries, Food Production, Mining and Construction materials, Wineries and Beverage, Energy for both municipal and regional irrigation districts.
- Provided full sales support for both inside and outside sales staff, managed all business development wih consultative sales solutions by adding product and sales training to exceed business objectives both quarterly and annually.
- Established key performance indicators to monitor branch success and employee accountability.
- Cultivated relationships with clients, enhancing customer loyalty and retention through exceptional service.
Western Regional Sales Manager / 7states
Hotsy Cleaning Systems, Karcher North America
03.2024 - 04.2025
- Sr. Business Manager in Regional Sales, Marketing and Business planning throughout the Western US and Hawaii.
- Travel based position with weekly and monthly business events developed that increased all sales and region wide market share by 8% per quarterly, working directly with all dealer owners and management staff to create Marketing and Sales campaigns and to assist in hiring new sales staff.
- Coordinated with internal national sales department and sales support teams to include all product types for Industrial Floor care, Water purification, recycling, reclamation and After Market Parts.
- Responsible for significant business growth in year one during economic downturn increasing gross profit by 36% elapsing previous 4 years of stagnant sales performance, both quarterly and annually, also by using targeted business planning with in-house presentations, specialized promotions and advanced sales presentations throughout numerous industries across the western region.
- Developed targeted sales presentations for dealer customer base, tailored to individual client needs, in order to establish necessary credibility while demonstrating value propositions effectively.
- Finalized sales contracts with high-value customers.
- Generated detailed sales reports and forecasting to analyze regional performance and YTD sales progress.
- Attended industry conferences and trade shows to stay up-to-date with market trends, customer needs and competitors planning.
- Developed business strategy through demographic research and studies, consumer buying trends and up to date market conditions.
- Collaborated with senior executives to evaluate performance throughout region in order to promote additional product types for Two sister companies, 1 in water purification / recycling and reclamation, and a second in Industrial Cleaning products, also to provide adjoining resources from each support department.
- Analyzed market trends and competitor activities to inform strategic decision-making and sales initiatives.
- Established strong relationships with key clients, resulting in increased retention and repeat business opportunities.
Territorial Business Manager, Sales / Multi-state
ALLDATA LLC, a Subsidiary of AUTOZONE Inc.
03.2018 - 12.2021
- Sr. Role in sales planning and execution of Regional Sales activities throughout a 7+ state territory, Mid-west, East and Midwestern States.
- Primary focus was managing and working directly with multi-faceted automotive repair and/ collision center general managers, admin personnel, operational management and key business owners.
- SaaS Automotive repair software that involved administrative and operational management procedures and bookkeeping essentials including online parts ordering, using direct OEM guidelines and inventory management assets.
- Responsible for continual two + years of sales increases which elapsed 30+ year record in sales performance, quarterly profit, business presentations and demonstrations for new business opportunities.
- Provided 100% unedited OEM direct automotive repair information and vehicle diagnostic details in addition to SaaS applicable programs and program training, each Cloud based applications for technical support. to exceed Territories monthly, quarterly and yearly sales objectives.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
Sr. Business Advisor (Independent)
Edwards Business Management
11.2016 - 02.2018
- Business Development, Marketing and Sales reorganization Performa that developed New Administrative Procedures to include complete Operations and Sales in order to execute an Annual Operating Plan for California based Building Material Fabricator and a Scientific Technology Manufacturer.
- Served as a trusted advisor to executive leadership on matters pertaining to corporate strategy, investment decisions, risk mitigation and operational efforts.
- Implemented New improvements to shape organizational culture, optimize procedures for higher sales efficiency to help company evolve and expand.
- Built, designed and formatted New marketing and Sales support materials to initiate new business OPS each used for strategic planning with a directed sales focus, to include all operational guidelines that facilitate sales growth and sales profits, each originated to sustain long-term growth.
- Created immediate to long-range business planning designed to streamline manufacturing that resulted in reduced production cost in order to gain increases to market share, exceeding sales projections region-wide.
- Devised and deployed strategic positioning for brand strategies and product enhancement, analyzing and interpreted regional data to determine current problem areas that previously lacked improvements and planning to create necessary change.
- All plans from Business Perfoma exceeded fiscal forecasts by triple digit percentages, on avg. Sales margins in First year rose to $16 to $18 Million.
Education
Certificate of Technical Studies - Electrical Engineering
Dykman Electrical Inc.
09-2025
Business Training - Corporate in Sales / Sales Management
KARCHER North America
04-2024
Associate of Arts - Business Management
Wilson Learning Center
08-2008
No Degree - Business Management / Sales Management
Paul Cummings Worldwide
05-2007
No Degree - Computer And Information Sciences
State of California
08-1998
Bachelor of Arts - Business Administration
Fails Management Institute
05-1994
Skills
- Regional / Territorial Sales Management
- Sales Development, Presentations and Planning
- Monthly, Quarterly Sales Forecasting / Reporting
- Contract Negotiations/ Pre and Post
- Increased Market Share and Regional Growth
- Business Development and Strategic planning
- New Accounts
- P & L
- Regional/ Territory expansion
- CRM Software
- Sales Pipeline Execution and Management
- Negotiation expertise
- CRM proficiency
- Industry networking
- Customer service
- Sales Team Management
- Sales Training and Team Building
Accomplishments
- Supervised Sales team of 20/26 staff members.
- Spearheaded the development of New Product types into targeted industries, creating marketing and support materials.
- Improved operations efficiency by 21% with implementation of cost cutting measures and improvements.
- Trained in ISO 9000 manufacturing standards, Mill training and safety with Universal Forest Products. 2008. Training in Green Building codes through the USGBC. 2008
- DOT requirements and regulations, training from the California Department of Transportation. 1997
- CAL OSHA training and administration for all required and mandatory safety programs. 1997 / 2025-26
- Professional Product Development and Training in Asphalt Construction and Engineering, Hot-mix Asphalt pavements from the Asphalt Institute. 1999
- ACI Concrete Field testing, Field Testing Technician I, California Concrete Association. 1994
- Technical Training, Electric Motors, Variable Frequency Drives, Motor Control Centers, Panels and Transformers - 2025/26
Timeline
Branch Manager, Multi-state/ California and W. Nev
Dykman Electrical Inc.
06.2025 - 05.2026
Western Regional Sales Manager / 7states
Hotsy Cleaning Systems, Karcher North America
03.2024 - 04.2025
Territorial Business Manager, Sales / Multi-state
ALLDATA LLC, a Subsidiary of AUTOZONE Inc.
03.2018 - 12.2021
Sr. Business Advisor (Independent)
Edwards Business Management
11.2016 - 02.2018
Certificate of Technical Studies - Electrical Engineering
Dykman Electrical Inc.
Business Training - Corporate in Sales / Sales Management
KARCHER North America
Associate of Arts - Business Management
Wilson Learning Center
No Degree - Business Management / Sales Management
Paul Cummings Worldwide
No Degree - Computer And Information Sciences
State of California
Bachelor of Arts - Business Administration
Fails Management Institute