I created a business with my brother who at the time was a top three skier in NYS, turned division 1 ski racer, It was named "Fromm the Top". We noticed that the base lodge had overpriced tuning that wasn't very good. we noticed this and jumped at the opportunity. we created a business were we would pick up your skis, hand tune them, and deliver all for cheaper and much better quality than the lodge. I created hundreds of business cards to hand out and he just had to keep winning races which was fantastic marketing.