Jack Kelly
Samba TV
Los Angeles,California
1
Certification
6
years of professional experience
Strategic partnerships and business development leader specializing in CTV advertising, programmatic, and enterprise data partnerships. Experience managing $4M+ in publisher and platform partnerships while developing measurement, activation, and data licensing solutions for leading media companies. Deep expertise in CTV monetization, FAST, audience measurement, and programmatic GTM strategy.
Work History
Director, Publisher and Platform Partnerships
1 Year 3 Months- Owns a $4M+ portfolio of strategic publisher, platform, and advertising data partnerships across leading media companies including Fox Advertising, NBCUniversal Advertising, Disney Advertising, Warner Brothers Discovery, Reddit, Spotify, Uber Advertising, TransUnion, Pandora, and IQM.
- Leads argentic-driven partnerships that leverage viewership data combined with real-time programmatic demand to improve monetization of premium streaming and FAST inventory by activating addressable, incremental audiences for programmatic buyers.
- Maintains strategic partnerships with SSPs/DSPs (TTD, IQM, OpenX, Spotify Ad Exchange, etc.), TV publishers, and 3P data providers, accelerating adoption of Samba TV audiences across programmatic ecosystem.
- Partners directly with publishers to define addressable and incremental audiences, increasing value of CTV inventory and enabling stronger monetization of streaming and FAST channel inventory.
- Works with Agency Holdco and brand partners, develops and negotiates strategic activation partnerships that combine Samba TV's deterministic ACR signals with premium CTV inventory to create differentiated private marketplace (PMP) packages that drive incremental programmatic demand.
- Leads commercial strategy spanning 1P/3P measurement, audience activation, programmatic PMP packaging, and enterprise data licensing, creating novel revenue streams utilizing Samba TV's ACR data and proprietary Knowledge Graph.
- Led executive relationships with enterprise media partners, collaborating cross-functionally with product, data science, operations, and sales engineering to launch new advertising products and scale strategic partnerships.
- Manages commercial development of enterprise data solutions including audience licensing, identity-enabled activation, custom measurement products, and cross-platform attribution.
Head of Business Development
4 Years 11 Months- Spearheaded enterprise sales efforts, closing over $4M in total revenue, including six-figure SaaS and data licensing deals with Meta (+$1.4M research deal), Warner Bros. Discovery ($625K annual), AMC Networks ($395K annual), and Paramount ($180K annual)
- Developed commercial offering for company-wide AI strategy during initial LLM rollout in early 2022, creating an entirely automated metadata product, reducing OpEx by 10x
- Built and managed Katch’s sales pipeline from scratch, generating revenue through strategic networking, referrals, and consultative sales with high-touch engagement
- Led solution selling efforts, securing $15K–$100K proof-of-concept (POC) projects with top media companies and converting over 80% of them into multi-year contracts
- Developed and executed a Referral Partner Program, leveraging industry relationships to secure six-figure contract wins through high-value introductions
- Executed end-to-end deal management, collaborating with VP+ and C-level stakeholders on prospecting, pitching, negotiation, and closing
- Managed account relationships for all major clients, ensuring successful onboarding, renewals, and growth of existing account lifetime value
- Served as the de facto Account Manager for all major clients, ensuring successful onboarding, renewals, and expansion of existing account LTV
- Managed go-to-market strategy for conferences and industry events (e.g., Sundance, CES, etc.), driving lead generation and brand presence
- Worked directly with executive leadership to position Katch as a B2B data company, helping pivot from a consumer app to an enterprise SaaS/DaaS provider
Education
Bachelor of Arts - English
Certification
Digital Marketing Certification – General Assembly
Timeline
Director, Publisher and Platform Partnerships
Samba TV
05.2025 - CurrentRead More
Head of Business Development
Katch
06.2020 - 05.2025Read More
University of Puget Sound
Bachelor of Arts from English
Read More