JACKIE GONZALEZ-CUBA

Train, manage & oversee the Local Store Relationships Coordinators in 8 markets (Florida and Minnesota). Build creative on CANVA (flyers, certificates, local ads, etc.) for all markets. Curate content on social media platforms. Analyze sales from Nifty Fifty fundraising program, B2B and partnering area hotels and use MS Office to present information semi-annually. Identify and recommend product positioning in target markets to VP of Operations. Focus on local community outreach through non-profit organizations. Construct large displays at marketing events throughout the year to maximize brand awareness. Conceptualize and budget the company’s annual events, including the humanitarian project, company retreat, and planning meetings, while leveraging resources and building strong local and corporate partnerships.

• Redesign & cultivate school fundraising, B2B, apartments, and hotel programs to increase brand equity, while maintaining national corporate structure.
• Utilize CANVA in the formulation of creative content for local marketing campaigns, both digital and traditional.
• Send internal communications on upcoming campaigns, partnerships, and sponsorships, with deadlines & project proposals.

• Redesign & cultivate school fundraising program to increase brand equity.
• Expand school partnerships by at least 75% each year from the prior year & boost the number of partnered area hotels.
• Assist in the formulation of creative content for local marketing campaigns.
• Identify and recommend product positioning in target markets to store managers.
• Analyze sales from school fundraising programs and partnering area hotels utilizing ZOC software.
• Assemble fundraising packages for schools.
• Assemble and deliver hotel incentive packages.
• Facilitated and maintained a relationship with local Do the Right Thing chapter.
• Travel 30+ miles as needed to visit any number of 33 store locations.
• Construct large displays at marketing events throughout the year to maximize brand awareness.
• Conceptualize and budget the company’s annual events, including the humanitarian project, company retreat, and planning meetings.

• Formulated weekly schedules.
• Assisted General Manager in the recruitment and hiring of new employees.
• Kept daily inventory of all products, including the ordering of weekly product.
• Maintained Food & Safety Guidelines to run the day-to-day business operations.
• Identified and resolved any customer grievances.
• Managed 15+ employees at any given time, including training of new employees.
• Used an MDOG to focus on product and dough management to reduce food cost.
• Generated sales and maximized earning potential through an acute focus on cash management and customer service.

• Attended to customers.
• Constructed pizza products on Makeline following preparation guidelines.
• Focused on dough management.
• Focused on customer service.
• Maximized daily cash inflow by generating additional sales through upsells.
• Assisted the manager in charge in performing opening and closing procedures.

• Identified and recommended product positioning in target markets to store managers.
• Facilitated and maintained a relationship with local Do the Right Thing chapter.
• Traveled 30+ miles as needed to visit the various restaurant locations.
• Constructed large displays at marketing events throughout the year to maximize brand awareness.
• Established partnerships with area organizations including Joe DiMaggio Children’s Foundation and LA Fitness.
• Designed & cultivated school fundraising program to increase brand equity.
• Assisted in the formulation of creative content for local marketing campaigns.
• Analyzed potential target markets to further increase brand equity.

• Work-Study position
• Introduced enticing subject matter.
• Tailored articles by identifying general student interests.
• Interviewed faculty/staff and students for additional insight per topic.
• Composed and edited half-page to full-page articles and layouts using Adobe InDesign.
• Maximized reading potential by including graphics and appealing designs, including original images.
• Maintained deadlines.
• Coordinated campus-wide nomination and election process for magazine’s centerfold feature.
• Photographed various events across campus using digital cameras.
• Shared images via Hightail.
• Redesigned magazine’s webpage on Student Involvement Network.

GPA: 3.81 - Dean’s List - SHARP Faculty Award - Study Abroad: University of Stirling, Scotland Summer 2016 - JWU Study Abroad Student Blogger Ambassador - Graduation Speaker