Jackson Allen
Rocky River,OH
Summary
Communications professional with experience across the nonprofit and Fortune 500 worlds, from mission-driven community organizations to a leading global consumer brand. Writes and builds campaigns for email, web, social, and print, tailoring the message and tone to each audience, then tracks performance to refine what works. Rewrote a nonprofit's entire website from the ground up. HubSpot certified.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Email Operations Specialist
Sherwin-Williams Consumer Brands Group
Cleveland, OH
01.2026 - 10.2026
- Built Excel KPI tracking for seven brand properties and used it to A/B test CTAs and layouts, lifting open rates 76%
- Managed monthly email send schedules for seven brands, including Valspar, HGTV Home, Minwax, and Purdy
- Wrote data-driven copy guides aligned to brand standards, informed by competitor and customer review analysis, and subject line and preview optimization for Gmail, Apple Mail, and AI summaries
Communications Coordinator
Starting Point
Cleveland, OH
01.2024 - 01.2026
- Rewrote the website and created 25 targeted marketing materials, lifting organic traffic 946%
- Coordinated four events (150-450 attendees), added 800 social followers, and earned Cleveland.com coverage
Inside Sales Representative
Blue Trunk
Rocky River, OH
01.2023 - 01.2024
- Wrote tailored website, email, and LinkedIn content for clients, driving 50% follower growth in one month
- Managed client websites, running content audits and developing written and graphic content that attracted new business
Marketing Intern
WTWH Media
Cleveland, OH
01.2022 - 01.2023
- Executed social campaigns using A/B testing and list building, lifting engagement 60%, and developed short- and long-term awareness campaigns to strengthen brand presence
- Created social content for five B2B clients and wrote technical B2B marketing blogs to boost client visibility
Education
Bachelor of Arts - Public Relations
Brigham Young University–Idaho
Rexburg, ID01-2023
Skills
- Writing & Editing
- Email & Newsletters
- Website Content
- Social Media
- Press Releases
- HubSpot (Certified)
- A/B Testing
- Performance Reporting
- Content Planning
- Google Analytics
- SEO
- WordPress
- AP Style
Certification
- Hubspot Digital Marketing Certification, Content Marketing Certification, Email Marketing Certification
- AI Academy by Smarter X: AI for Marketing Certification
Timeline
Email Operations Specialist
Sherwin-Williams Consumer Brands Group
01.2026 - 10.2026
Communications Coordinator
Starting Point
01.2024 - 01.2026
Inside Sales Representative
Blue Trunk
01.2023 - 01.2024
Marketing Intern
WTWH Media
01.2022 - 01.2023
Bachelor of Arts - Public Relations
Brigham Young University–Idaho