Jacob Arbaugh
Marketing & Public Relations Manager
Summary
Multi-talented, detail-oriented Marketing and Public Relations Professional with strong organizational skills. Enthusiastic about applying diverse skills to all areas of marketing. Able to handle multiple projects simultaneously with a high degree of accuracy. Dependable candidate who's willing to take on added responsibilities to meet team goals.
Overview
11
11
years of professional experience
Work History
Marketing & Public Relations Manager
Foxden Equine, Inc.
03.2015 - Current
- Maintaining and expanding brand and product recognition. While working with Research and Development and Quality Control on promoting new products and formatting product labels.
- Maintaining all social media accounts
- Creating ads and other forms of marketing material
- Serving as liaison for editorial in print media
- Organizing and arranging all tradeshows, including but not limited to travel, lodging, transportation, itineraries, etc.
- Acting as company representative at tradeshows and conferences
- Working with Quality Control on any label changes and acting as liaison for label manufacturer
- Upholding professional relationships with show managers, event coordinators, etc.
- Promoting brand expansion
- Determining donation items, gift certificates and level of sponsorships
- Acts as liaison between Foxden Equine and Sponsored Riders
- Adapting to work in other departments when necessary and at company's discretion
- Serving as support to Quality Control when necessary, utilizing cross-training in certain areas of Quality Control
Advisor
Alpha Sigma Phi Fraternity
04.2017 - 12.2020
- Encouraged students to explore age-appropriate and career-related opportunities.
- Assisted students in exploring and selecting career paths.
- Delivered supportive and knowledgeable counseling to students with academic or personal concerns.
- Advised students on educational, career and social opportunities.
- Monitored student progress to drive successful academic outcomes.
- Helped students develop organizational, time management and study skills.
Communications/Media Intern
Virginia Horse Center
06.2013 - 08.2013
- Responsible for end-to-end information coverage of events, such as press releases, show coverage, photos, and social media.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Wrote and distributed press releases and social media content for clients and company.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
Education
Bachelor of Arts - Communications & Media Arts
Bethany College
Bethany, WV 08.2010 - 2014.05
Skills
Communications Management
Campaign Development
Budgeting
Marketing and Advertising
Branding
Digital Marketing
Project Management
Media Relations
Strategic Planning
Scheduling
Time Management
Graphic Design
Events Coordinator
Timeline
Advisor
Alpha Sigma Phi Fraternity
04.2017 - 12.2020
Marketing & Public Relations Manager
Foxden Equine, Inc.
03.2015 - Current
Communications/Media Intern
Virginia Horse Center
06.2013 - 08.2013
Bachelor of Arts - Communications & Media Arts
Bethany College
08.2010 - 2014.05
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