Jacob Carlino

Liftoff | Creative Director & Digital Strategist

At Liftoff, I help individuals, ministries, and brands transform their message into meaningful impact through intentional storytelling, strategic content creation, and purpose-driven digital strategy. My work is rooted in building authentic narratives that don't just reach audiences, they resonate with them,across social media, podcasts, and visual media.

I lead creative direction, content production, and brand development for faith-based organizations and personal brands, guiding ideas from raw concept to polished execution with clarity, consistency, and conviction.

Key Projects & Experience:

Even If Ministries (September 2025 – Present)Serving as a long-term creative and strategic partner for Even If Ministries, I work shoulder-to-shoulder with founder and visionary Renee Dollenmayer to capture the heartbeat of the ministry and translate it into powerful, purpose-driven digital content that moves people. My role is deeply embedded in the ministry's day-to-day and big-picture direction, spanning the full content lifecycle from high-level quarterly strategy to hands-on, detail-oriented production. The goal is simple but significant: ensure Even If Ministries shows up consistently, professionally, and authentically across every platform they occupy, in a way that honors the mission and reaches the people it was meant to reach.

Content Planning & Production

• Design and execute a quarterly content cycle that strategically plans, batches, and produces polished social media assets well in advance, keeping the ministry's content pipeline full, on-mission, and built around the real rhythms, seasons, and milestones that define the ministry's year

Messaging & Storytelling

• Lead intentional, structured content development sessions that go beyond surface-level planning, diving deep into devotional-based material, shaping voice-driven messaging directly from ministry leadership, and transforming Renee's vision and faith into engaging, story-centered digital content that speaks directly to the hearts of their growing audience

Event & Initiative Support

• Amplify awareness and drive meaningful, lasting engagement around the ministry's most important touchpoints including Monday Gatherings, retreats, co-ed programming, and major announcements, ensuring every key moment is met with content that carries the same weight and intentionality as the moment itself

Brand Clarity & Creative Consistency

• Champion overall brand clarity and creative consistency across all platforms by taking unpolished ideas, raw direction, and ministry vision and crafting them into cohesive, visually compelling, message-driven content that not only looks and feels professional but communicates Even If Ministries' identity, values, and real-world impact with clarity and confidence

Tell Me Your Story Podcast (March 2026 – Present) Brought on to support the launch and early-stage growth of Tell Me Your Story, a podcast centered on personal testimony and faith-driven storytelling. Serving as Podcast Content Producer, I play a hands-on role across every stage of the content pipeline — from raw audio to published episode to social promotion — helping the show grow with intention and consistency.

Audio Production & Post-Production

• Edit and mix audio recordings to achieve a polished, professional sound — including balancing levels, removing background noise, and enhancing overall clarity
• Ensure each episode meets a high production standard that reflects the quality and integrity of the stories being told

Content Creation & Social Media

• Develop captions, hooks, and copy for Reels and short-form video content, crafting language that stops the scroll and draws viewers into each episode's story
• Ideate and help direct short-form video cuts that highlight compelling moments and drive audience curiosity
• Write episode descriptions optimized for discoverability and engagement across podcast platforms

Community & Platform Management

• Manage social media engagement across Instagram, Facebook, and YouTube — responding to comments, fostering conversation, and building community around the podcast's message
• Support multi-platform distribution across YouTube, Apple Podcasts, Spotify, and Amazon Music, ensuring a consistent and accessible listener experience

Launch & Growth Strategy

• Contributed to launch strategy and early platform positioning, helping establish the podcast's voice, format, and digital footprint from the ground up
• Helped build early momentum and community around the podcast's mission to amplify stories of faith and personal transformation

Audio-Visual Production & Live Event Direction

Directed full-scale audio-visual production for live events, bringing a sharp focus on sound quality, technical precision, and seamless execution to ensure every worship service experience was polished, immersive, and distraction-free from start to finish.

• Recruited, trained, and led volunteer production teams across audio, visual, and lighting departments, setting a high standard for sound capture, visual presentation, and overall technical excellence during live services and events
• Oversaw real-time mixing, signal routing, and equipment operation to deliver consistently clean, professional sound in dynamic live environments where there is no room for error
• Supported and executed specialized ministry productions including prison ministry outreach, demonstrating the ability to adapt quickly, work with limited resources, and maintain production quality across vastly different and often unpredictable environments
• Served as the technical backbone behind worship experiences, ensuring that every element of production served the message and created space for meaningful, uninterrupted ministry moments

Software Renewals Manager | Canada Territory

Managed a high-volume B2B software renewals portfolio across Canada, driving consistent revenue performance through strategic account management, strong relationship building, and efficient use of CRM technology. Leveraged Salesforce to streamline operations, track pipeline activity, and optimize outreach, while sharpening communication and negotiation skills across a diverse book of business.

• Served as a Coverage Representative managing approximately 800 accounts and consistently achieving an annual quota of $12 million in software renewals through disciplined account management and proactive client engagement
• Operated as a Territory Representative overseeing a focused portfolio of 400 accounts, contributing $4 million in revenue through targeted outreach and strategic relationship development
• Engaged C-suite and key decision makers to understand business needs, communicate product value, and position multi-year renewal agreements that drove long-term revenue commitment and reduced churn
• Utilized Salesforce CRM as the central hub for account tracking, pipeline management, and communication logging, improving operational efficiency and ensuring no renewal opportunity fell through the cracks
• Successfully sold multi-year renewal contracts, demonstrating the ability to build trust, overcome objections, and close deals that secured lasting client relationships and increased revenue predictability