Jacob McLure
Redondo Beach,CA
Summary
Dynamic marketing professional with experience at Adidas and The Players' Tribune, skilled in market research and data analytics. Proven ability to collaborate effectively, resulting in significant brand engagement and growth in competitive environments. Has also built a social media following of over 57,000 followers on a personal brand @nocontextphilly
Overview
4
4
years of professional experience
Work History
Go To Market Project Consultant
ADIDAS FEAR OF GOD ATHLETICS
Los Angeles, CA
09.2024 - 01.2025
- Work in a team of 10 consultants on an NDA-protected project with Fear of God Athletics (FOGA) to enhance their market presence and develop strategic insights surrounding the Gen-Z lifestyle and performance basketball consumer for 2025.
- Create a comprehensive market research initiative, including competitive analyses, evaluation of current partnerships, and extensive data gathering from target demographics.
- Help develop detailed consumer profiles across key regions and segments, create an assessment of user engagement, and formulate actionable, strategic recommendations.
Student Marketing Intern
THE PLAYERS' TRIBUNE
Berkeley, CA
09.2023 - 01.2024
- Pull and analyze editorial, social, and podcast UVMs/engagements to track both areas of growth and opportunities for development.
- Conduct market research and competitor analysis studies to understand the maximum potential for TPT within the sports industry.
- Track brand partnerships to increase athlete retention and growth.
- Quantify and present data (through midterm and final deliverable presentations) to the Athlete Marketing team for annual strategic planning.
Social Media Manager
Nocontextphilly
Remote
09.2022 - Current
- Grow a Philadelphia sports fan community of over 57,000 followers.
- Garner over 25.7 million impressions while reaching 7 million accounts monthly.
- Create over 300 pieces of content while engaging over 700,000 accounts monthly.
- Create sponsored content with brands such as Beatbox and Flipz.
Marketing Strategy Project Consultant
ICONACLUB
Los Angeles, CA
09.2024 - 01.2025
- Conducted comprehensive consumer research involving over 400 Berkeley students; as a team, we achieved a 35% increase in brand awareness among our target demographic.
- The team worked to develop an ambassador program, onboarding 20+ fashion influencers, which resulted in a 50% surge in social media engagement and a 25% increase in online sales.
- The team created a robust wholesale account acquisition strategy, projected to drive a 40% revenue increase by 2025.
Human Resources and Financial Planning Intern
FIFTH COMMANDMENT HEALTHCARE STAFFING
Los Angeles, CA
06.2022 - 08.2023
- Assist leadership with planning by conducting extensive financial analysis through Excel.
- Help reduce costs by 15% through optimizing hiring process
Social Media Manager
Josh Sweat
Remote
09.2021 - Current
- Grow Josh Sweat's social media fan engagement by 45% and to 98k followers through creating social media content, and establishing his brand outside of football.
- Sell apparel to followers via e-commerce, resulting in over $1,500 in profit.
Comedy & Art + Design Intern
ASUC SUPERB
Berkeley
09.2024 - 05.2025
- Coordinated events and productions as part of the comedy department in ASUC's student-run nonprofit entertainment branch at UC Berkeley.
- Apart from helping with event planning and running for ASUC SUPERB.
- Developed engaging infographic content for the @asucsuperb audience with 11.5k followers.
Fashion Consultant & Social Logistics Member
Business Careers in Entertainment Club
Berkeley, CA
09.2023 - 01.2025
- Participated in BCEC's fashion committee providing freelance consulting for luxury brands, streetwear, and athletic wear.
- Organized various club social activities through the BCEC’s Social Logistics Committee.
Education
Bachelor of Arts - Economics
UNIVERSITY OF CALIFORNIA, BERKELEY
Berkeley, CASkills
- Data Analytics
- SQL
- Excel
- Stata
- Adobe Photoshop
- Video Editing
- Microsoft Office 365
- R studio
- Project management
- Team collaboration
- Market research
- Content creation
Timeline
Comedy & Art + Design Intern
ASUC SUPERB
09.2024 - 05.2025
Go To Market Project Consultant
ADIDAS FEAR OF GOD ATHLETICS
09.2024 - 01.2025
Marketing Strategy Project Consultant
ICONACLUB
09.2024 - 01.2025
Fashion Consultant & Social Logistics Member
Business Careers in Entertainment Club
09.2023 - 01.2025
Student Marketing Intern
THE PLAYERS' TRIBUNE
09.2023 - 01.2024
Social Media Manager
Nocontextphilly
09.2022 - Current
Human Resources and Financial Planning Intern
FIFTH COMMANDMENT HEALTHCARE STAFFING
06.2022 - 08.2023
Social Media Manager
Josh Sweat
09.2021 - Current
Bachelor of Arts - Economics
UNIVERSITY OF CALIFORNIA, BERKELEY
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