Jacob Perkins
Maumelle,AR
Summary
Marketing and operations leader with hands-on experience building and growing a retail and event-based brand in the outdoor industry. Proven ability to execute campaigns, create content, and manage large-scale events. Passionate about connecting products and experiences to real-world communities.
Overview
14
14
years of professional experience
Work History
Owner/Operator
Fish 'N Stuff Outdoors
Sherwood, AR
06.2016 - Current
- Built and managed a retail and e-commerce business serving hunting and fishing customers
- Planned and executed seasonal marketing campaigns (Black Friday, holiday promotions, product launches)
- Created photo and video content to drive engagement and product awareness
- Managed Shopify store, inventory, and merchandising strategy
- Analyzed sales trends to guide purchasing decisions and maximize revenue
- Developed and maintained vendor relationships with outdoor brands
Owner/Operator
Fish 'N Stuff Extreme Team
Arkansas
02.2021 - 10.2022
- Founded and operated a regional bass fishing tournament trail with strong and consistent angler participation
- Organized and executed large-scale events featuring high-value payouts and prize structures
- Awarded four premium bass boats over two seasons, increasing engagement and sponsor interest
- Managed full event logistics including registration, rules enforcement, weigh-ins, and on-site coordination
- Secured sponsorships and promoted events through digital content and local marketing efforts
Dispatcher
JET Inc.
Searcy, AR
01.2014 - 06.2016
- Coordinated daily dispatch operations to optimize delivery schedules and routes.
- Communicated with drivers to provide real-time updates and resolve issues promptly.
- Implemented process improvements that reduced response times for service requests.
Owner
Jacob Perkins Photography
Arkansas
05.2012 - 06.2016
- Provided professional photography services with a focus on weddings, outdoor and lifestyle content
- Created high-quality visual content for clients to support branding and marketing efforts
- Managed client relationships, scheduling, and project delivery
Education
High School Diploma -
Arkansas Baptist High School
Little Rock, ARSkills
- Brand Strategy & Marketing Campaigns
- Social Media & Content Creation
- Event Planning & Execution
- E-commerce Management (Shopify)
- Customer Experience & Community Building
- Vendor Relations & Merchandising
- Quickbooks
Accomplishments
- Built a recognized local outdoor brand across retail, events, and digital platforms
- Launched and scaled a competitive fishing tournament trail with major prize payouts
- Successfully integrated in-store and online sales strategies
- Created engaging content that strengthened customer loyalty and brand identity
Timeline
Owner/Operator
Fish 'N Stuff Extreme Team
02.2021 - 10.2022
Owner/Operator
Fish 'N Stuff Outdoors
06.2016 - Current
Dispatcher
JET Inc.
01.2014 - 06.2016
Owner
Jacob Perkins Photography
05.2012 - 06.2016
High School Diploma -
Arkansas Baptist High School