Jillian York
Dacoma
Summary
Dynamic entrepreneur with expertise in operations management and digital marketing, previously leading 2 Sisters Farms LLC. Excelled in developing brand-building strategies and enhancing customer engagement, resulting in a 30% increase in brand awareness. Proven ability to foster partnerships and drive growth through creative direction and strategic planning.
Experienced business professional with strong focus on team collaboration and achieving results. Skilled in operations management, strategic planning, and resource optimization. Known for flexibility in adapting to changing needs and providing reliable leadership. Prepared to make significant impact in driving business success and fostering team growth.
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
8
8
years of professional experience
Work History
Owner/Operator
2 Sisters Farms LLC
Dacoma, OK
01.2018 - Current
- Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
- Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
- Developed business plan, processes and procedures to provide superior [Product or Service] to customers.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Implemented effective financial management practices, improving cash flow and profitability.
- Collaborated with industry partners to expand networking opportunities, fostering mutually beneficial relationships that drove growth for all parties involved.
- Negotiated contracts with vendors to secure favorable terms for the business.
Owner/Operator
Goatpromoter.com
Dacoma, OK
06.2024 - Current
- Developed and implemented marketing strategies to increase brand awareness and customer engagement.
- Managed day-to-day operations, ensuring efficient workflow and resource allocation.
- Oversaw financial management, including budgeting, forecasting, and expense tracking.
- Cultivated partnerships with influencers to expand outreach and drive sales growth.
- Analyzed market trends to identify opportunities for product expansion and improvement.
- Utilized CRM systems to track customer interactions and improve retention rates.
- Trained and mentored staff on best practices in customer service and operational procedures.
- Led initiatives to enhance online presence through SEO optimization and social media marketing efforts.
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Consulted with customers to assess needs and propose optimal solutions.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Evaluated company performance against objectives, adjusting strategies as needed to achieve desired results.
Marketing Manager
Latitude Services LLc
Dacoma, OK
02.2020 - 05.2024
- Developed and executed integrated marketing campaigns across digital and traditional channels.
- Analyzed market trends to inform strategic decisions and optimize campaign performance.
- Coordinated with cross-functional teams to enhance brand visibility and engagement.
- Managed social media platforms, increasing audience engagement through targeted content strategies.
Education
Associate of Science - Business
Oklahoma State University
Stillwater, OK05-2008
Skills
- Operations management
- Documentation and reporting
- Hiring
- Business planning
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
- Brand promotion
- Creative direction
- Marketing campaigns
- Project management
- Corporate communications
- Social media platforms
- Advertising management
- Brand-building strategies
Accomplishments
- Oversaw from initial concept to final launch. Conducted all marketing campaign associated with America Boer Goat Association for their 2025 national show committee implemented all aspects of fundraising and auctions with marketing campaigns directly involves with a Junior American Boer Goat Association, resulting in the highest earning auction and fundraising campaign ever within this organization.
- Collaborated with team of 25 in the development of The National Junior American Boer Goat Association Sale and AWARDS AUCTION
- Oversaw the production of American Boer Goat Invitational Sale from initial concept to final launch.
- Supported Junior American Boer Goat Fundraiser that resulted in a 42% increase in customer engagement.
- Achieved an increase in engagement of 23000 views by introducing A.I tools and Modern Social Media Marketing Technology for online engagement.
Timeline
Owner/Operator
Goatpromoter.com
06.2024 - Current
Marketing Manager
Latitude Services LLc
02.2020 - 05.2024
Owner/Operator
2 Sisters Farms LLC
01.2018 - Current
Associate of Science - Business
Oklahoma State University