Jacob Woodard
Birmingham,AL
Summary
Current Senior Marketing Liaison with a proven track record in driving admissions and promoting hospital services through strategic face-to-face interactions and market analysis. Demonstrated expertise in risk management as the Director of Risk Management, leading to enhanced compliance and reduced liabilities. Skilled in collaboration, public speaking, and problem-solving, with a strong focus on achieving business goals, and improving operational efficiency.
Overview
3
3
years of professional experience
Work History
Senior Marketing Liaison
Encompass Health
Birmingham
06.2025 - Current
- Responsible for census and market development, as defined through targeted goals set forth in the business plan.
- Assists the Business Development Director with activities such as training, coaching, and other management responsibilities, as assigned by the Business Development Director.
- Coordinate the marketing team in sales, marketing, territory, and census development in field-related activities.
- Conduct market research to identify trends in healthcare services and patient needs.
MARKETING LIAISON
Encompass Health
Birmingham
03.2023 - 06.2025
- Foster referral relationships within the territory, focusing on face-to-face interactions to drive admissions and promote hospital services.
- Utilize market analysis to identify new business opportunities, ensuring the growth of referral networks, and hospital admissions.
- Coordinate the referral to admission conversion process, achieving targeted business plan goals efficiently.
- Represent Encompass Health in community events, enhancing brand visibility, and educating key referral sources about hospital programs.
- Provide comprehensive education to physicians on hospital services, establishing strong referral channels, and boosting patient intake.
DIRECTOR OF RISK MANAGEMENT
Robinson Hall, LLC.
Lexington
05.2022 - 03.2023
- Led comprehensive risk assessments and implemented strategic measures, resulting in improved compliance and reduced liabilities.
- Streamlined risk management processes, leading to significant reductions in incident reporting, and faster resolution times.
- Maintained meticulous documentation of risk management activities, ensuring accuracy, and regulatory compliance.
- Ensured thorough documentation of all risk management activities, maintaining high standards of accuracy and regulatory compliance.
- Communicated with insurance and legal teams to best assess reports and claims.
Education
BACHELOR OF SCIENCE - Business Administration
Birmingham-Southern College
Birmingham, AL05.2021
Master of Health Administration -
Louisiana State University in Shreveport
Shreveport, LAReferences
References available upon request.
Timeline
Senior Marketing Liaison
Encompass Health
06.2025 - Current
MARKETING LIAISON
Encompass Health
03.2023 - 06.2025
DIRECTOR OF RISK MANAGEMENT
Robinson Hall, LLC.
05.2022 - 03.2023
BACHELOR OF SCIENCE - Business Administration
Birmingham-Southern College
Master of Health Administration -
Louisiana State University in Shreveport
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