Kaydee Jensen
Cutler Bay
Summary
Professional nurse well seasoned in a variety of settings ranging from bedside care to management as well as extensive experience in sales and marketing. Demonstrated highly effective communication and relationship building with decorum. I am motivated to bring my global experiences to the role as a senior rehabilitation liaison to help further support the hospital, CEO, business development director and sales and marketing team to ensure alignment and sustained growth in metrics.
Overview
22
22
years of professional experience
Work History
Senior Marketing Rehabilitation Liaison
Encompass Health Rehabilitation Hospital
Minneapolis
12.2025 - Current
- Providing in-services and professional presentations.
- Assisting Business Development Director in the referral-to-admit process and department tasks.
- Develop call plans and strategies to drive volume using the Referral Development System (RDS).
- Using market analysis data in individual territory identifying new business opportunities.
- Utilizing CRM for creating, tracking, and monitoring liaison territory referrals and activities.
- Educating community, referral sources and physicians on hospital programs and services.
- Conducting routine competitor analysis.
- Responding to and addressing potential admission barriers and follows up on admission variables.
- Work with the Regional Director of Managed Care to identify commercial contracting opportunities.
- Work with the Admissions Liaison to ensure appropriate contract rates negotiated at admission.
- Monitoring and measuring volume, payor and case growth mix.
- Onboarding of new liaisons to ensure best practices are implemented for marketing and admission processes.
- Overseeing several liaisons in their accounts through ride alongs for coaching opportunities.
Rehabilitation Liaison
Encompass Health Rehabilitation Hospital
Cutler Bay
08.2022 - 12.2025
- Develop census as defined by targeted goals of the business plan.
- Assessment of patients’ medical history and functionality to determine appropriateness for admission
- Build referral relationships within an assigned geographic territory, emphasizing face-to-face contact.
- Assist with coordination of the referral-to-admission process.
- Represent Encompass Health in community-related activities.
- Use territory market analysis data to identify potential new business opportunities.
- Recognize barriers to admission, respond appropriately and follow up on admissions variables.
- Provide in-services and professional presentations for referral sources, community groups and others regarding services.
- Training of current community liaison for successful transition into role
- Development and execution of monthly in-house vendor fairs with multiple various community business and resources.
- Securing sponsorship roles with Village of Palmetto Bay, Town of Cutler Bay, South Dade YMCA, Parkinson’s Foundation, American Heart Association, Cutler Ridge Women’s Club.
- Led referral relationship management during a critical transition between hospitalist groups at Homestead Hospital, ensuring continued patient referrals and maintaining account stability.
- Played an integral role in the team recognized as “Marketing Team of the Year” (in Southeast Region for2024) in recognition of outstanding performance.
- Organized numerous lunch and learn presentations to provide education to the community on various health topics and on services provided by Encompass Health to generate awareness.
- Development and implementation of Emergency Department admission program within Homestead Hospital, Mariners Hospital and Fishermen’s Hospital which is being used throughout EH Miami territories
- Q1 2025 vs. Q2 2025 admission growth of 52.38
- Instrumental in working up SCA
- YTD have decreased non-admits by 10 compared to prior year
- Increased conversion rate YTD compared to prior year by 3%
- 40% conversion rate of RTA for 2024
Director of Sales and Marketing
Royal Senior Care/ The Oasis at Coral Reef
Miami
09.2021 - 07.2022
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives.
- Establishing relationships with referral sources in the community.
- Proficiency in Welcome Home CRM.
- Compilation of weekly and monthly sales activity reports.
- Managing social media accounts.
- Placement of advertisements with sources.
- Meeting with prospective clients/ influencers to determine a solution for their senior living needs.
- Generated leads through networking, cold calling, email campaigns.
- Directed staff in effective sales techniques and processes.
- Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
- Advised executive team on industry best practices related to sales and marketing.
- Completing nursing pre-admission assessment of prospective clients to ensure proper level of care for placement.
- Daily sales meetings with executive director.
- Daily multidisciplinary stand up meeting.
- Participation in Manager on Duty role monthly.
Senior Living Counselor
East Ridge at Cuter Bay
Cutler Bay
05.2019 - 09.2021
- Worked with multi-disciplinary team members throughout the community to increase the census in independent living, assisted living, and memory care.
- Responsible for meeting and exceeding sales goals monthly for current and future outcome.
- Developing and maintaining relationships with numerous referral sources in the community.
- Planning and attendance of special community events appealing to the target audience.
- Educational in-services provided to case management and social services departments at various hospitals and medical offices.
- Effectively building relationships with prospects and/or family members through phone calls, handwritten notes, face-to-face visits and tours, e-mail correspondence, and personalized videos to lead to a closed sale.
- Nursing assessments performed to ensure proper resident venue placement.
- Assisting with introduction of "Bridge to Home" program.
- COVID testing of prospective clients and new residents
- Attendance in weekly rehabilitation utilization review meetings to capture potential long term resident prospects.
- Proficiency in Enquire CRM.
- Walk-through for construction specifications of independent living units with residents after selection of unit.
Skilled Nursing Admissions Coordinator
East Ridge at Cutler Bay
Cutler Bay
04.2017 - 05.2019
- Meeting with case managers, social workers, and physicians in the hospital and clinical settings to acquire referrals for short-term and long term skilled nursing residents.
- Working with facility administrator, director of nursing, director of therapy to ensure resident's needs can effectively be met by services available in facility.
- Meeting with patients and/ or families to explain benefits of skilled nursing services.
- Communicating with patients and/or families to provide updates on admission status.
- Proficiency with use of multiple various subscribed referral portals and consistent monitoring for new referrals.
- Verification of insurance benefits available.
- Obtaining initial authorization for skilled nursing admission.
- Gathering required documents necessary for admission.
- In hospital liaison for current community residents to ensure smooth transition back into community and that recommended and prescribed services are provided.
Professional and Clinical Liaison
Compassionate Care Hospice
Hialeah
03.2016 - 02.2017
- Meeting with physicians, office managers,case managers, social workers in office and hospital settings to discuss features and benefits of hospice services and to obtain patient referrals.
- Establishing new and maintaining current relationships in the community with referral partners.
- In-services provided to large groups to promote company's services and to provide education about hospice care.
- Assessment of patient and review of clinical documentation to ensure appropriateness for hospice services.
- Meeting with patient and/or family to explain theory of hospice services and the features unique to company and how it would be beneficial to them.
- Contacting hospital departments to arrange for inpatient bed contract.
- Seeking facility placement for patients when necessary.
- Completion of weekly reports highlighting previous week's activities for program director.
- Attending weekly marketing meetings to discuss goals and strategies to obtain those specific goals for company growth.
LPN
Compassionate Care Hospice
Hialeah
09.2014 - 03.2016
- Weekly in home visits to patients to assess status, obtain vital signs, measurements, manage medications.
- Support and education provided to patient and family on terminal disease process and management with a focus on their needs for comfort, support, and autonomy during final stages of life.
- Continuous care at bedside for symptom management.
- On-call visits to patients as needed.
- Direct contact with medical director to obtain medication and treatment orders.
- Ordering of medications, DME, supplies, diagnostic testing.
- Wound care as prescribed by physician.
- Participation in weekly interdisciplinary team meetings.
- Pronouncement of death of patient accompanied by emotional support to families during that time.
- Documentation in MUMMS EMR in a timely manner.
Office Manager
Northeast Exteriors
Minneapolis
01.2004 - 08.2005
- Trained and mentored administrative staff members in company policies, daily task execution and industry best practices.
- Elevated customer satisfaction ratings by resolving client and case issues effectively.
- Reduced financial discrepancies by accurately managing accounting documentation in QuickBooks while maintaining case costs and billing processes.
- Directed and oversaw office and sales personnel activities.
- Oversaw day-to-day office operations, including receiving and organizing correspondence, answering and forwarding calls and creating business letters and records.
- Entered invoice data into company database and updated details, including customer contacts and delivery dates to keep information current.
- Conducted staff performance evaluations to monitor progress and recommend professional development plan.
- Managed scheduling of 4+ different crews.
- Coordinated vendor relationships to ensure timely delivery of materials and services.
- Oversaw scheduling and logistics for 4+ installation teams and client appointments for 3+ sales people
- Developed office procedures to improve communication across departments and teams.
- Trained new staff on company policies, procedures, and office management systems.
- Supervised staff members, organized schedules and delegated tasks.
Education
Intravenous Therapy Certification
10.2013
LPN Diploma - Nursing
Mercy Hospital School of Nursing
Miami, FL10.2013
DEI Sales Training
BLS For Providers CPR Certification
American Heart Association
Some College (No Degree) -
Miami Dade College
Miami, FLHouston Community College
Houston, TXNorth Hennepin Community College
Minneapolis, MNSkills
- Santa Fe Senior Living Top Sales Closer 2020-2021
- Mission Driven
- Superior interpersonal and communication skills
- High degree of initiative, good judgement, and professional ethics
- Highly competitive
- Effective customer upselling
- Relationship building
- Patient advocacy
- Community outreach
Timeline
Senior Marketing Rehabilitation Liaison
Encompass Health Rehabilitation Hospital
12.2025 - Current
Rehabilitation Liaison
Encompass Health Rehabilitation Hospital
08.2022 - 12.2025
Director of Sales and Marketing
Royal Senior Care/ The Oasis at Coral Reef
09.2021 - 07.2022
Senior Living Counselor
East Ridge at Cuter Bay
05.2019 - 09.2021
Skilled Nursing Admissions Coordinator
East Ridge at Cutler Bay
04.2017 - 05.2019
Professional and Clinical Liaison
Compassionate Care Hospice
03.2016 - 02.2017
LPN
Compassionate Care Hospice
09.2014 - 03.2016
Office Manager
Northeast Exteriors
01.2004 - 08.2005
Intravenous Therapy Certification
LPN Diploma - Nursing
Mercy Hospital School of Nursing
DEI Sales Training
BLS For Providers CPR Certification
American Heart Association
Some College (No Degree) -
Miami Dade College
Houston Community College
North Hennepin Community College