Jacolby Hart

• Create and publish platform-native social content across Instagram, Facebook, TikTok, Twitter/X, and emerging platforms, supporting both organic and sponsored campaign initiatives.

• Support social strategy development by researching platform trends, audience behavior, competitive content, and cultural moments to inform posting decisions and campaign timing.

• Assist with campaign execution and optimization by monitoring engagement metrics and identifying performance trends to share with editorial and programming teams.

• Collaborate cross-functionally with editorial, network development, and programming teams to ensure branded and sponsored social assets are delivered accurately and on schedule.

• Support content calendar planning for live events, breaking news, and tentpole moments to ensure consistent coverage across platforms.

• Execute real-time social publishing during marquee sporting events to maximize reach, engagement, and audience growth.

• Support amplification of branded podcast and talent-led content through cross-posting and platform-specific formatting.

• Stay current on social media platform updates, tools, and best practices, applying learnings to improve content performance and execution efficiency.

• Supported social content planning and execution across Instagram and TikTok, ensuring consistent daily publishing aligned with brand and audience goals.

• Assisted in identifying optimization opportunities by tracking engagement performance and monitoring platform-native content formats.

• Collaborated with team members to brainstorm and execute creative assets including short-form video, graphics, stories, and reels.

• Supported community management efforts by engaging with followers, creators, and partner accounts to increase visibility and reach.

• Ensured content was published according to established schedules and platform best practices.