Jacopo Butti
New York,NY
Summary
Retail real estate leader specializing in store portfolio strategy and market expansion. Expertise in site selection, lease negotiations, and P&L management. Proven track record of driving growth and cost optimization while aligning real estate strategies with corporate objectives across North America and international markets.
Overview
16
16
years of professional experience
1
1
Certification
Work History
General Manager, North America
Bauli Retail USA
New York, USA
04.2024 - Current
- Secured lease for first US flagship store, establishing pipeline for additional locations planned for 2026.
- Developed and executed three-year business plan leveraging market analytics, financial modeling, and site selection strategies to drive growth.
- Led cross-functional teams in Marketing, Finance, Operations, and Real Estate to align with HQ and Board objectives.
- Structured operations for Bauli in US, designing strategic plan for Minuto Bauli expansion in NYC.
Real Estate Manager, Americas
Burberry
09.2023 - 03.2024
- Directed retail portfolio management for new openings, remodels, and closures across Americas, enhancing overall portfolio performance.
- Liaised with construction, finance, legal, and retail teams during lease negotiations and portfolio optimization, ensuring alignment of strategic goals.
- Presented CAPEX and ROI models to executive leadership, influencing strategic decisions and resource allocation.
Director of Real Estate & Expansion
Calzedonia Group
01.2022 - 09.2023
- Formulated and executed a two-year real estate strategy that prioritized openings, closures, and remodels to optimize portfolio performance.
- Drove expansion into three new markets, enhancing global footprint and positioning the company for future growth.
- Negotiated 21 new leases, achieving an average discount of 22% and reducing select store rents by 31%, significantly improving EBITDA.
- Partnered with Construction, Finance, Sales, and Board members to synchronize initiatives with strategic company objectives.
Sr. Director of Retail Operations & Real Estate
Ample Hills Creamery
07.2020 - 01.2022
- Directed retail portfolio strategy and operations, resulting in 2% increase in EBITDA.
- Achieved breakeven and 10% year-over-year growth in retail store turnover.
- Optimized staffing and shop structure, maintaining labor/sales ratio at 27.5%, under 33% target.
Head of Retail Operations
Unilever, Grom Gelato
10.2018 - 07.2020
- Managed full P&L for US business unit, reducing losses by 50% and achieving 8% growth in DTC online sales.
- Executed strategic market exit plan, completing project 10% under budget while sustaining operational performance.
- Collaborated with HQ Marketing and HR to enhance brand presence and standardize performance management processes, improving alignment across teams.
Retail Market Operations Manager
Eataly North America
07.2016 - 10.2018
- Oversaw grocery department operations, merchandising, and promotions, achieving budgeted turnover and optimizing staff costs.
- Collaborated with marketing, procurement, finance, and inventory control to enhance operational efficiencies.
Business Development Manager
Stylus Media Group
01.2016 - 12.2016
- Identified new business opportunities through targeted market research and analysis, leading to increased lead generation.
- Developed strategic partnerships that improved market presence and elevated brand visibility in key segments.
- Negotiated contracts and agreements to secure favorable terms that strengthened business relationships.
Business Development Associate
Albatross Global Solutions
01.2014 - 12.2016
- Cultivated relationships with potential clients and partners to support business growth.
- Performed market research to uncover new business opportunities and inform strategic decisions.
- Administered client databases with CRM software, enhancing tracking of interactions and follow-ups.
National Sales & Project Manager
Faram USA
01.2013 - 12.2014
- Led project teams, achieving timely delivery of construction initiatives.
- Developed and maintained project schedules, enabling efficient project execution.
- Built and established strong partnerships with teams, vendors and contractors.
- Mentored junior team members on best practices in project management.
Trade Marketing Manager
Poltrona Frau Group
01.2011 - 12.2012
- Developed trade marketing strategies that increased brand visibility in targeted markets.
- Delivered CRM activities through loyalty programs, SMS marketing, and site/mobile messaging to enhance customer engagement.
- Created engaging point-of-sale materials that effectively attracted and informed customers.
- Trained store personnel on proper use of promotional materials and techniques for upselling products and services.
Sales Executive
Giorgio Gori USA
01.2010 - 12.2011
- Established client relationships to identify needs and preferences for tailored solutions.
- Developed sales strategies that effectively promoted Giorgio Gori products, enhancing client engagement.
Education
B.Sc. - Business Administration
West Virginia University
Morgantown, WVScientific Diploma -
Collegio San Carlo
Milan, ItalySkills
- Data-driven decision making
- Profit and loss
- Budgeting and cost control strategies
- Revenue and market expansion
- Retail operations
- Strategic planning
- Financial modeling
- Lease negotiation
- Cost optimization
- Project management
- Problem solving
Websites
Certification
- Digital Media & Marketing Strategies, University of Illinois at Urbana-Champaign
- Store Management, Bocconi School of Management, Milan
Accomplishments
- Negotiated major lease agreements across US and Europe, reducing costs 22‑31% and improving EBITDA.
- Successfully launched multiple retail locations in new markets, including first US flagship for Bauli.
- Directed cross-functional teams to align operational execution with executive-level strategy.
- Delivered measurable financial results, including breakeven and EBITDA growth, in challenging retail markets.
Personal Information
Title: Senior Retail Real Estate & Strategy Executive
Languages
Italian
Native/ Bilingual
Timeline
General Manager, North America
Bauli Retail USA
04.2024 - Current
Real Estate Manager, Americas
Burberry
09.2023 - 03.2024
Director of Real Estate & Expansion
Calzedonia Group
01.2022 - 09.2023
Sr. Director of Retail Operations & Real Estate
Ample Hills Creamery
07.2020 - 01.2022
Head of Retail Operations
Unilever, Grom Gelato
10.2018 - 07.2020
Retail Market Operations Manager
Eataly North America
07.2016 - 10.2018
Business Development Manager
Stylus Media Group
01.2016 - 12.2016
Business Development Associate
Albatross Global Solutions
01.2014 - 12.2016
National Sales & Project Manager
Faram USA
01.2013 - 12.2014
Trade Marketing Manager
Poltrona Frau Group
01.2011 - 12.2012
Sales Executive
Giorgio Gori USA
01.2010 - 12.2011
B.Sc. - Business Administration
West Virginia University
Scientific Diploma -
Collegio San Carlo