Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Expertise
Online Portfolio
Timeline
Generic
Jacqueline Howell

Jacqueline Howell

Fayetteville,GA

Summary

Dynamic communications strategist with over ten years of proven leadership experience in governmental and nonprofit realms. Proficient in devising impactful communication strategies to amplify public engagement and cultivate trust. Recognized for adeptly leading multifaceted teams, navigating intricate crises, and safeguarding brand integrity across diverse channels. Skilled in fostering partnerships and fortifying community bonds through transparent public affairs initiatives. Committed to harnessing digital innovation to enhance outreach and organizational transparency. Demonstrated ability to steer marketing endeavors aligned with mission-driven objectives, ensuring cohesive messaging and brand alignment.

Overview

18
18
years of professional experience

Work History

DEPUTY DIRECTOR, PUBLIC AFFAIRS

City of South Fulton
12.2020 - 04.2024
  • Directed strategic communication initiatives to enhance engagement and transparency with residents and stakeholders. Achieved notable 25% increase in resident engagement and 30% rise in stakeholder participation through implementation of targeted communication strategies.
  • Led and motivated a team of communication professionals, driving a 20% improvement in public engagement metrics by fostering innovation in content creation and outreach campaigns.
  • Managed proactive public relations efforts, resulting in a 15% enhancement in the city's brand perception and a 20% increase in positive media coverage.
  • Established and enforced branding standards to ensure consistency and coherence across all communication channels.

COMMUNICATIONS COORDINATOR

City of Riverdale
12.2018 - 12.2020
  • Provided effective leadership by optimizing departmental activities and resolving operational issues promptly. Implemented Lean initiatives focused on setup optimization and waste reduction, enhancing departmental productivity and cost-effectiveness.
  • Spearheaded the overhaul of creative services, significantly improving internal content creation processes and bolstering the production of manuals, web content, and promotional materials.
  • Successfully transitioned to in-house production capabilities, leading to a remarkable 56% reduction in outsourcing costs and enhancing operational efficiency and budget optimization.
  • Managed relationships with third-party vendors, ensuring adherence to quality and efficiency standards for enhanced service delivery and resource utilization.

MARKETING/ DIGITAL DESIGN CONSULTANT

Creative Reign Studios
07.2015 - 12.2018
  • Delivered expert marketing consulting services, refining campaign strategies to enhance communications effectiveness across multiple channels. Increased brand visibility by 30% and engagement through targeted messaging and innovative promotional tactics.
  • Conceptualized and executed tailored communication programs that significantly boosted client engagement and revenue, aligning with their specific needs and objectives.
  • Directed customer press approvals to maintain stringent quality standards, preserving brand integrity and ensuring customer satisfaction with published materials.

DIRECTOR OF MARKETING

The Integral Group
01.2006 - 07.2015
  • Developed and implemented comprehensive brand strategies for the Oasis product line, resulting in enhanced brand recognition and market positioning aligned with corporate identity and vision.
  • Produced compelling marketing materials, including digital content, print media, and multimedia presentations, effectively supporting brand positioning and facilitating targeted outreach.
  • Planned and executed high-impact corporate events, managing all aspects from conceptualization to execution, significantly increasing stakeholder engagement and brand visibility.

Education

Bachelor of Arts - Communication

Southern New Hampshire University
Manchester, NH
06.2024

Carl Vinson Institute for Government -

University of Georgia
Manchester, NH
05.2024

Skills

  • Strategic Planning
  • Change Management
  • Program Management
  • Program implementation
  • Budget Development
  • Crisis Management
  • Relationship and Team Building
  • Policies and Procedures
  • Cross-Functional Collaboration
  • Transformative leadership
  • Marketing and Advertising
  • Stakeholder engagement

Accomplishments

  • Led cross-functional teams in developing and implementing the City of South Fulton's inaugural event management program. This initiative resulted in a remarkable 30% increase in community participation and garnered positive feedback from residents.
  • Spearheaded the establishment of the Public Affairs and Communications department for a newly established city, overseeing the development of standard operating procedures, crafting the city's branding, and executing a comprehensive strategic communications plan. Within a span of six months, successfully expanded the department from a single staff member to a team of six full-time equivalents (FTE), demonstrating strong leadership and organizational prowess.
  • Coordinated and executed city-wide events from conception to completion, including community initiatives, festivals, and high-profile events. Managed logistics, cultivated vendor relationships, facilitated talent acquisition, controlled budgets, and orchestrated marketing efforts, ensuring seamless execution and maximizing community impact.

Additional Expertise

  • PROJECT MANAGER (Utility)
  • PROJECT MANAGEMENT SUPERVISOR (Telecommunications)

Online Portfolio

https://jaccihowell.myportfolio.com/

Timeline

DEPUTY DIRECTOR, PUBLIC AFFAIRS

City of South Fulton
12.2020 - 04.2024

COMMUNICATIONS COORDINATOR

City of Riverdale
12.2018 - 12.2020

MARKETING/ DIGITAL DESIGN CONSULTANT

Creative Reign Studios
07.2015 - 12.2018

DIRECTOR OF MARKETING

The Integral Group
01.2006 - 07.2015

Bachelor of Arts - Communication

Southern New Hampshire University

Carl Vinson Institute for Government -

University of Georgia
Jacqueline Howell