JACQUELINE RAVELO
Miami,FL
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
21
21
years of professional experience
Work History
Senior Manager, eCommerce Merchandising
PRINCESS CRUISES
Fort Lauderdale, FL
01.2024 - Current
- Developed and executed promotional strategies and online merchandising to enhance eCommerce market share across US, Australia, UK, Asia, and other international markets.
- Refined workflows for booking funnel and promotional operations, ensuring seamless execution and quality assurance.
- Engaged with web analytics to create actionable dashboards and insights aimed at optimizing A/B testing for cruise ticket sales and pre-vacation planning initiatives.
- Executed launch of over 170 limited-time promotions, driving customer engagement.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Senior Manager, Pre-cruise Marketing Communications
CELEBRITY CRUISES
Miami, FL
01.2021 - 01.2024
- Directed pre-cruise email campaigns to enhance ecommerce merchandising and elevate guest interaction.
- Executed comprehensive email journey optimization and a test-and-learn strategy, resulting in a significant increase in click-through rates during off-peak sales periods.
- Orchestrated monthly promotional campaigns, resulting in a 14% increase in penetration and a 13% rise in spending, consistently outperforming forecasts by 15-20%.
- Provided KPI reporting and insights to inform decision-making for senior leadership and global stakeholders.
- Engaged with digital and web teams to ensure alignment of optimization strategies with revenue targets and guest satisfaction.
- Designed and implemented cohesive communication plans that aligned email, web merchandising, and app push initiatives.
- Facilitated coordination among international markets to ensure adherence to global KPI standards.
- Mentored and guided a team of four account executives, fostering an environment that values collaboration, creativity, and inclusion.
- Managed execution of creative briefs and coordinated messaging across multiple channels to enhance brand visibility during sales and off-peak times.
- Coordinated efforts to ensure seamless integration of call center outbound sales with guest care and travel partner marketing strategies.
Manager, Product Marketing & Campaigns
CELEBRITY CRUISES
Miami, FL
01.2016 - 01.2021
- Built and presented monthly promotional communication plans and performance reports.
- Delivered product action plans and over 50 weekly competitive analysis for Trading Meetings.
- Managed marketing and promotions calendar.
- Hired and coached summer interns.
- Developed integrated marketing plans for Flights by Celebrity, Hotels by Celebrity, and CruiseCare.
Lead Nurturing & Lifecycle Marketing Sr. AE
ROYAL CARIBBEAN INTERNATIONAL
Miami, FL
01.2013 - 01.2016
- Executed pre-cruise and lead-nurturing email programs, focusing on segmentation strategies and creative development for improved engagement.
- Developed pre-cruise email strategy to enhance onboard revenue streams.
- Analyzed customer feedback and crafted pre-cruise communication strategy that contributed to web revenue growth.
- Drove prospect lead growth by 181% year-over-year through strategic optimization of acquisition programs.
- Designed comprehensive lead-nurturing framework aimed at increasing booking conversion rates.
- Oversaw $1M+ budget management and delivered monthly performance presentations to leadership.
Channel Marketing Supervisor – Consumer Insights and Intelligence
ZUBI ADVERTISING SERVICES
Miami, FL
01.2005 - 01.2013
- Formulated comprehensive marketing plans, message strategies, and creative briefs across direct, digital, and experiential channels.
- Developed and implemented strategic planning and media mix strategies to align with client goals.
- Facilitated partnerships among cross-functional teams to enhance delivery of direct and digital program strategies.
- Provided strategic insights and actionable recommendations for campaign performance enhancement to clients.
- Provided mentorship and supervision to two direct reports to foster professional development.
- Directed and managed a budget exceeding $1 million for marketing program launches.
- Developed and implemented innovative marketing strategies to enhance brand visibility.
- Managed cross-functional teams to execute integrated marketing campaigns effectively.
Education
M.S. - Direct & Interactive Marketing
Mercy University
New York, NY05.2014
Some College (No Degree) - Business Executive Program, Marketing and Advertising
New York University
New York, NY05.2004
Skills
- MS Office 365, Adobe Analytics, Google Analytics, Salesforce Commerce Cloud, Siebel Marketing, JIRA, Asana, Workfront
- Excellent communications skills
- Problem solving and critical thinking
- Teamwork and collaboration
Languages
Spanish (Native) English (Fluent)
Timeline
Senior Manager, eCommerce Merchandising
PRINCESS CRUISES
01.2024 - Current
Senior Manager, Pre-cruise Marketing Communications
CELEBRITY CRUISES
01.2021 - 01.2024
Manager, Product Marketing & Campaigns
CELEBRITY CRUISES
01.2016 - 01.2021
Lead Nurturing & Lifecycle Marketing Sr. AE
ROYAL CARIBBEAN INTERNATIONAL
01.2013 - 01.2016
Channel Marketing Supervisor – Consumer Insights and Intelligence
ZUBI ADVERTISING SERVICES
01.2005 - 01.2013
M.S. - Direct & Interactive Marketing
Mercy University
Some College (No Degree) - Business Executive Program, Marketing and Advertising
New York University
Awards & Recognitions
Circle of Excellence Employee of the Year (2019), Royal Caribbean Group Most Valuable Manager (2019), multiple industry awards including DMA ECHO, Effie, Magellan, and AHAA recognitions.