Jade Bunke
Summary
A pioneering marketing scientist with expertise building brands, stimulating demand, and delivering record-setting results. By blending creative marketing with brain science, Jade is uniquely qualified to drive growth on an unprecedented scale.
Overview
20
20
years of professional experience
Work History
Vice President of Marketing
NTS Technical Systems
2017.12 - 2023.08
- Created go-to-market (GTM) strategies for 28 laboratories.
- Spearheaded the post-acquisition rebranding initiative.
- Increased digital ad conversions by 1,264.3% in Q1 2023.
- Increased chat automation conversions by 743%.
- Built e-mail automations for different audience segments.
- Increased campaign production by 272% YOY from 2017 to 2019.
- Increased trade show leads by 1,567% in 2022.
- Expanded martech stack and web form submissions by 54.58%.
- Integrated aspects of cognitive neuroscience, psychology, and behavioral economics to optimize results.
- Created concepts, wrote copy, and directed design of print ads, interactive digital assets, brochures, infographics, white papers, videos, e-mails, trade show booths, etc.
Marketing Scientist/Owner
JB Creative Consulting
2007.09 - 2023.08
- Acquired notable clients such as Kaiser Permanente, B/E Aerospace, MDLive, and Improv Comedy Club.
- Developed go-to-market plans and built brand strategies for clients in different markets.
- Created content for brochures, print ads, digital ads, TV and radio commercials, social media, etc.
- Acquired 97,372 YouTube subscribers in 90 days for a sports brand.
- Created B2B direct mail piece that generated $435,000 in new revenue in six weeks.
- Won a $1.8 million rebranding deal for a marketing agency.
- Analyzed 2,600 psychographic, demographic, and marketplace data points to create targeted strategies.
- Used ESRI Tapestry Segmentation to create micro-targets for influencing behavior at the neighborhood level.
- Lectured at universities, municipalities, and chambers of commerce.
Director of Marketing
MFour Mobile Research
2016.10 - 2017.04
- Increased Twitter followers by 8,940% and increased social media mentions by 1,817% in 30 days
- Developed marketing plan to modernize marketing platform to increase revenue by $8.0 million in 2017
- Managed multiple direct reports and created a culture of high performance and happiness
- Increased content production while streamlining editorial process to improve efficiency and quality
- Generated customer content for large clients such as Mattel, Pepsi, and Warner Bros.
Associate Director of Marketing
Proove Biosciences
2014.12 - 2016.10
- Spearheaded the rebranding initiative and implemented a go-to-market strategy.
- Managed direct reports to run marketing operations and a print fulfillment center.
- Cultivated relationships with vendors, agencies, and doctors.
- Designed ads, presentations, and animated technical videos. Wrote ad headlines and authored technical articles.
- Implementing new tools and shifting the thinking of the organization.
Adjunct Faculty
University of Phoenix
2007.10 - 2016.05
- Taught courses via an online platform.
- Introduced the latest developments in marketing and business communications to prepare students for success.
- Facilitated online course discussions to create a lively classroom environment among diverse student population.
- Graded assignments and provide constructive feedback to enhance the learning process.
- Customized communications to different students based on individual needs.
Communications & Training Manager, Product Development
PacifiCare Health Systems (United Healthcare)
2003.03 - 2006.02
- Earned five raises within three years along with a promotion into management.
- Conducted product training sessions to educate audiences about new product features.
- Managed vendor relations for the company's claims processing partner for new HSA product launch.
- Delivered presentations to executive team to communicate product launch milestones.
Education
Masters of Business and Administration - Marketing
Pepperdine University
2006-12
Bachelors of Arts - Classical Civilizations
University of California, Irvine
1999-06
Skills
- Go-to-Market Plans
- Digital Advertising
- Brand Strategies
- Content Marketing
- Demand Generation
- Chat Automation
- E-Mail Automation
- Storytelling Science
- Team Leadership
- Social Media
- SEO/SEM
- Google Analytics
- Ad Copy
- Animated Infographics
- Technical Writing
- Performance Marketing
- Marketing Science
- Sales Enablement
- Integrated Marketing
- Creative Direction
- Customer Psychology
- Customer Acquisition
Five Star Reviews
“One of the smartest guys I have ever met. He is truly a marketing scientist. He has an excellent ability of taking ideas and creating effective brand strategies.”
Jaime Cocuy
Sr. Vice President
Kaplan University
“Jade is a MARKETING GENIUS. I highly recommend working with him if you are looking to take your brand to a whole new level.”
Jairek Robbins
International Speaker
Anthony Robbins Companies
“Strategically brilliant, a great business partner.”
Matt Policastro
Sr. Vice President
Business Wire, A Warren Buffett Company
“Jade is a clever marketing writer with a data-driven mind, introducing innovative concepts, writing hard- hitting copy, and providing in-depth data analysis."
Bill Wax
Founder / President
Wax Custom Communications, A Healthcare Marketing Agency
“Jade brings new meaning to ROI marketing.”
Rob Bell
Chief Executive Officer
Bell Medical Solutions
“Jade Bunke leverages his deep understanding of how the brain works to create novel marketing solutions.”
Doreen Shanahan
Marketing Professor
Pepperdine University
Timeline
Vice President of Marketing
NTS Technical Systems
2017.12 - 2023.08
Director of Marketing
MFour Mobile Research
2016.10 - 2017.04
Associate Director of Marketing
Proove Biosciences
2014.12 - 2016.10
Adjunct Faculty
University of Phoenix
2007.10 - 2016.05
Marketing Scientist/Owner
JB Creative Consulting
2007.09 - 2023.08
Communications & Training Manager, Product Development
PacifiCare Health Systems (United Healthcare)
2003.03 - 2006.02
Masters of Business and Administration - Marketing
Pepperdine University
Bachelors of Arts - Classical Civilizations
University of California, Irvine
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