Strategic and hands-on operations executive with 20+ years of experience leading spa, wellness, and med spa businesses across multi-location, high-growth environments. Proven track record in opening new spa locations, scaling operations, overseeing design and build-out, and driving performance across all levels of the business. From managing 11 luxury resort spas to leading brand development, recruitment, SOP creation, and service strategy, I bring a full-spectrum operations approach rooted in excellence, efficiency, and guest experience. Recognized for launching award-winning programs and working directly with vendors, architects, and leadership to bring world-class wellness spaces to life.
Overview
9
9
years of professional experience
Work History
Founder | Spa & Wellness Consultant
Trina Jefferson Consulting
Boise, ID
05.2024 - Current
Lead med spa and luxury spa consulting projects including new location build-outs, staffing, SOP development, and brand design.
Implement full-scope opening playbooks, vendor coordination, and timeline management for resort and med spa openings.
Develop staffing structures, team training programs, and client experience strategies tailored to high-end service environments.
Execute multi-day executive wellness retreats and build guest-centric wellness programming across all phases of development.
Vice President & Corporate Director of Spa and Wellness
Opal Collection
Delray Beach, USA
11.2021 - 05.2024
Oversaw spa operations for 11 resort locations, including 3+ new spa builds from design through launch.
Collaborated with architects and vendors on space planning, IT, and infrastructure to align with operational needs.
Created standardized SOPs, staffing models, and training platforms for clinical and non-clinical teams.
Drove strategic planning, budgeting, P&L oversight, and performance analysis to improve profitability by up to 110%.
Partnered with GMs and executive leadership to establish brand consistency and streamline cross-property operations.
Global Director of Education, Training & Spa Development
Kerstin Florian International
Lake Forest, USA
01.2016 - 11.2021
Directed global training and rollout of branded spa protocols, including design, product education, and guest care standards.
Supported spa openings across 36 countries, managing onboarding, operational systems, and regulatory compliance.
Developed customer experience initiatives and worked closely with resort and spa teams to align with brand goals.
Education
Yoga Teacher Training -
ATHA Shala
Delray Beach
01.2025
Certification - Integrative Nutrition and Health Coaching
Institute for Integrative Nutrition (IIN)
01.2022
Certification - Spa and Hospitality Management
UCI
Irvine
01.2021
Health Information Management -
Boise State University
Boise
Relocation
Scottsdale, AZ
Education Certifications
Integrative Nutrition and Health Coaching, Institute for Integrative Nutrition (IIN), 2022
Spa and Hospitality Management, UCI, Irvine, 01/01/21
Yoga Teacher Training, ATHA Shala, Delray Beach, Expected 2025/2026
Health Information Management, Boise State University, Boise
Leadership Affiliations
Board Member, Florida Spa Association
Global Wellness Day Ambassador – International representative for wellness advocacy
Licensed Master Esthetician
Licensed Massage Therapist & Bodyworker
Professionally Trained Makeup Artist
Timeline
Founder | Spa & Wellness Consultant
Trina Jefferson Consulting
05.2024 - Current
Vice President & Corporate Director of Spa and Wellness
Opal Collection
11.2021 - 05.2024
Global Director of Education, Training & Spa Development
Kerstin Florian International
01.2016 - 11.2021
Yoga Teacher Training -
ATHA Shala
Certification - Integrative Nutrition and Health Coaching