JADORI ERFE
Sacramento,CA
Summary
Creative Director with a degree in Media and Film and a robust background in sales and marketing management. Proven ability to craft compelling narratives and develop visually captivating campaigns that drive engagement and revenue growth. Skilled in strategic marketing tactics, combining creativity with analytical insight to meet organizational goals. Dedicated to leveraging expertise in storytelling and visual aesthetics to inspire teams and elevate brand presence.
Overview
5
5
years of professional experience
Work History
General Manager/Head of HR
Chriswell Home Improvements
North Highlands
01.2024 - Current
- Consolidated various programs to a unified system to boost efficiency in payroll and accounting.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.
- Identified areas of improvement in current business practices and developed action plans.
Marketing & Creative Director
Chriswell Home Improvements
North Highlands
01.2024 - Current
- Produced and managed all content, social media platforms, and website changes.
- Established strong business relations with third-party providers.
- Designed print materials such as brochures, flyers, and posters for company branding and marketing campaigns.
- Found software solutions, resulting in a 70% reduction in expenses and boosting time efficiency.
Real Estate Media Specialist
Blue Sky Photography
Sacramento
11.2023 - Current
- Directed various real estate media projects, producing high-quality visual content.
- Enhanced visuals through photo and video editing in Adobe Creative Suite.
- Independently managed timelines, ensuring collaboration with agents for achieving deadlines.
Freelance Photographer/Videographer
Self-employed
Sacramento, CA
12.2019 - Current
- Planned and captured a wide range of residential and commercial properties, including interior and exterior shots, aerial views, and twilight images.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Successfully completed and exported over 100 real estate projects within specified deadlines.
Film Leadership Roles
University Of Hawaii At Manoa
Honolulu, HI
01.2023 - 05.2023
- Lead cinematographer and executive producer for two award-winning films.
- Developed project budgets, schedules, and contracts to ensure timely and cost-effective delivery of the film.
- Overseen all aspects of camera work, including shot composition, framing, camera movement, and lighting.
- Managed a team of camera operators, gaffers, grips, and other crew members.
- Developed film's visual concept and style alongside the director to achieve storytelling goals.
Filmmaker Mentor/Instructor
Hawaii Women in Filmmaking
Honolulu, HI
08.2022 - 12.2022
- Designed comprehensive film lectures and workshops, covering pre-production, production, and post-production.
- Mentored and guided students in developing their storytelling abilities, visual aesthetics, and technical skills.
- Developed opportunities for film productions and media services for non-profit groups and local businesses.
Education
Bachelor of Arts - Creative Media
University of Hawaii At Manoa
Honolulu, HI05-2023
Skills
- Team Management: Lead generation, sales, & production
- Digital Marketing: SEO, PPC, social media advertising, email marketing, & content marketing
- Content Creation and Curation
- Advertising and Branding
- CRM Management
- Copywriting
- Photography/ Videography/ Editing/ Storyboarding
- Computer Software - Adobe Creative Suite/ Microsoft
- Media Equipment Use - Canon, Sony, Nikon, Matterport (3D Scans), Drone
- Mentoring
- Recruitment and Talent Acquisition
- Onboarding and Orientation
- Training and Development
- Solution Oriented
Accomplishments
- Spring - 2023 Dean's List
- Nominated for "Best Producer"
- Nominated for "Best Cinematographer"
Custom
- References available upon request.
Timeline
General Manager/Head of HR
Chriswell Home Improvements
01.2024 - Current
Marketing & Creative Director
Chriswell Home Improvements
01.2024 - Current
Real Estate Media Specialist
Blue Sky Photography
11.2023 - Current
Film Leadership Roles
University Of Hawaii At Manoa
01.2023 - 05.2023
Filmmaker Mentor/Instructor
Hawaii Women in Filmmaking
08.2022 - 12.2022
Freelance Photographer/Videographer
Self-employed
12.2019 - Current
Bachelor of Arts - Creative Media
University of Hawaii At Manoa